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Interviews's archives

Media Training: A 5 Step Process to Drive Message Development and Interview Preparation

Posted by Debbie Wetherhead in September 17th 2012  

Debbie WetherheadI’m so looking forward to presenting “Media Training: How to Deliver Compelling Messages” on Monday, Oct. 15 from 11:45 a.m.–1 p.m. At last year’s Conference, this session attracted a standing-room only crowd that generated stimulating questions and dynamic interactions. I hope you’ll plan to attend this year’s workshop and join the fast-paced, engaging program designed to guide you through spokesperson preparation, message development, delivery and control techniques, and personal presence.

Spokespersons—and PR practitioners who provide behind-the-scene counsel and support—know successful communications skills are honed by media training and practice. The most effective are strategic and follow a simple five-step process to drive message development and interview preparation. 

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under: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Interviews, Media Training, PRSA Conferences, PRSA International Conference, Techniques & Tactics
Tags: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Interviews, media training, prsa conferences, PRSA International Conference, Techniques & Tactics
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On the Pulse: An Interview With Politico’s Roger Simon

Posted by Joyce Lofstrom in March 23rd 2011  

Politico’s Chief Political Columnist and Health Academy Conference Keynote Roger Simon sits down with Health Academy’s Joyce Lofstrom, APR, to discuss a variety of issues, from what it’s like to interview President Obama in the Oval Office to how communicators can help shape the ongoing  discussion on health care reform.

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under: Corporate Communications and Public Relations, Health Academy, Interviews, Professional Interest Sections, Public Affairs, Government Relations & Military Communications
Tags: government relations, health academy, health care, journalism, joyce lofstrom, politics, professional interest section, prsa health academy conference, public affairs, roger simon
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Charlene Li: “Use Social Media to Create a Culture of Sharing”

Posted by Ashley Walters in November 1st 2010  

“If you don’t value relationships, you will never value social media.”

That was the rallying cry of Charlene Li at the PRSA 2010 International Conference:Powering PRogress.

After her highly-anticipated keynote address, which wrapped the three-day Conference in D.C., I got to sit down with Li, co-author of the best-seller “Groundswell,” author of the new book “Open Leadership,” and founder of Altimeter Group, to discuss some of the hottest topics related to social media. Nothing was off limits!

My Backstage Interview with Charlene Li

  • It can be kind of scary engaging with new technologies. What is your advice to marketers who are just getting started using social media?
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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Interviews, Marketing & Marketing Communications, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Media
Tags: Corporate Communications and Public Relations, Professional Development and Training, prsa conferences, PRSA International Conference, Social Media
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Katie Paine’s 3 Favorite Metrics

Posted by Kaye Sweetser in October 19th 2010  

When you see Katie Paine is going to be on a panel to discuss evaluation, you know you’re going to get the real deal. Katie Paine is considered one of the true leaders of public relations measurement. Heck, she literally wrote the book on measuring public relationships!

So before she started her Tuesday afternoon presentation about “Reputation, Employee Engagement and Other Measures of PR Value,” I cornered her to talk numbers.

Katie Paine rattled off her 3 favorite metrics in this video in a single take without hesitation:

  1. Share of desirable conversation as compared with competitors
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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Interviews, Measurement, Research & Evaluation, PRSA Conferences, PRSA International Conference, Relationship & Reputation Management, Social Media, Video
Tags: evaluation, kdpaine, measurement, monitor, PRSA 2010 International Conference, roi, value
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Behind the Scenes: Talking Politics with POLITICO in D.C.

Posted by Ashley Walters in October 18th 2010  

It didn’t take long to start talking politics at thePRSA 2010 International Conference: Powering PRogress in D.C. I mean, how can you ignore it when you’re in the capital of the United States? After taking a double-decker bus tour of the city (I know … but it’s my first time to D.C.), and experiencing the rich history, I was really excited to meet Jim VandeHei, executive editor and co-founder of POLITICO, and hear his take on the upcoming election. What I didn’t expect to hear was how socially savvy he truly was.

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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Interviews, PRSA Conferences, PRSA International Conference, Video
Tags: james+vandehei, politio, PRSA 2010 International Conference, prsa+conference
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