More so than ever before, the perception and comprehension of public relations are suffering. At the same time, public relations is more vital than ever before, given the explosion of consumer engagement through new and social media, the collapse of reputation and trust in major institutions, and the evolving needs and concerns of corporate CEOs. To foster more accurate and better-informed internal and external perceptions of public relations’ roles, outcomes and value, PRSA is spearheading “The Business Case for Public Relations™,” an industry advocacy campaign aimed at changing attitudes and driving industry acceptance and growth.
PRSA 2009 International Conference keynote speaker, former White House economic policy adviser Todd Buchholz talks about whether numbers are inherently more objective than language at communicating facts, communicating through raw data and number crunching truth in the digital age.
“On the Record…Online” returns as the official public relations podcast of the PRSA 2009 International Conference. Be sure to tune in as we’ll be talking to other Conference keynoters in the weeks leading up to the event, and interviewing several presenters and panelists on-site in San Diego as well.
Tags: budget+cuts, communication+digital+age, economic+meltdown, health+care+reform, outsourcing+sustainability, Todd+Buchholz
The Chaos Scenario Continued
You’ll laugh, you’ll cry, you’ll change your business model. The Chaos Scenario is a movie and I play myself!
Fabian-Baber, Team Chaos partner and educational video producer extraordinaire, has made “The Chaos Scenario” into a riveting 33-minute training video that you can stream online.
How should you use it? That’s up to you, but here are a few ideas:
- Play it at a staff meeting.
- Use it as programming for your PRSA Chapter meeting.
- Show it to your college class.
- Rent a local theater and invite your clients and prospects.
Tags: bob+garfield, digital+revolution, new+media, pr+social+media, PRSA, PRSA Conference keynote, stakeholder+relations
In this two-minute video, Heathere Evans-Keenan, APR — CEO of Keenan PR, past-President of PRSA-NCC, Silver Anvil Awards winner and Washington PR Woman of the Year Honoree — describes why accreditation is an important career step for public relations professionals.
By Heathere Evans-Keenan, founder and chief executive officer, Keenan PR, has more than a decade in corporate, government and agency public relations. Using a virtual business approach, Evans-Keenan assesses clients’ individual needs, leverages her national network of independent public relations, marketing communications and creative professionals, and then spearheads an account team of hand-picked pros with the skills to get results. Evans-Keenan and her team design full-service communications campaigns for a broad spectrum of organizations in a variety of industries. Presently, Keenan PR is working with a focus in health care and government organizations, as well as companies in the technology and telecommunications industries.
You won’t be able to describe Penelope Trunk’s career advice as traditional.
For instance, during her luncheon address Monday at the PRSA 2008 International Conference: The Point of Connection, in Detroit, Trunk said that job hopping and regular sex are two of the keys to career satisfaction.
Trunk, author of “Brazen Careerist: The New Rules for Success,” popular blogger and syndicated columnist for The Boston Globe, has a freewheeling, almost stream-of-conscious presentation delivery. If she worked from a prepared speech, the text wouldn’t contain any punctuation.
With the sass of a stand-up comedian and an unorthodox approach to a timeless subject, Trunk began by quickly describing her unusual career trajectory, including her start as a professional beach volleyball player. Later, she spent nearly 10 years as a marketing executive in the software industry. She also founded three companies of her own, enduring an IPO, merger and bankruptcy along the way.
Her current take on career opportunities may be seen as counterintuitive, though that kind of perspective is how she has amassed a following in recent years.
“Many people think that you have a lot of choices and the ability to manage your career if it’s a good economy. But when it’s a bad economy, you have to suffer through crap jobs. This is true for people who are in crap industries. Like if your hedge fund went under, then you’ll have to suffer through a crappy job,” she said, “But I truly believe that this is the golden age of public relations. You have so much more control over your careers right now than other people do.”
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