It didn’t take long to start talking politics at thePRSA 2010 International Conference: Powering PRogress in D.C. I mean, how can you ignore it when you’re in the capital of the United States? After taking a double-decker bus tour of the city (I know … but it’s my first time to D.C.), and experiencing the rich history, I was really excited to meet Jim VandeHei, executive editor and co-founder of POLITICO, and hear his take on the upcoming election. What I didn’t expect to hear was how socially savvy he truly was.
Dr. Kevin Stoker, APR of Texas Tech University and Dr. Brad Rawlins of Brigham Young University presented their work developing a continuum of accountability during the Public Relations Research Showcase Presentations round-robin session at the 2010 PRSA International Conference.
They propose 3 types of accountability, from lowest to highest:
- Direct Accountability
- Social Accountability
- Ideal Accountability
In direct accountability the organization and its stakeholders are accountable to one another, though it is more often looked at in terms of how well the organization serves its stakeholders. An example of direct accountability occur when the organization responds directly to a customer complaint. Today we see high levels of this occurring through technology, such as Southwest Airlines Twitter account where the airline responds to complaints tweeted by delayed or otherwise inconvenience customers.
Tags: corporate+transparency, Ethics, research, scholar, scholarship
Coming to Conference is about extending one’s excellence in practice. We hear sea stories from our colleagues about what worked, what didn’t and we get a chance to learn about the latest trends in public relations.
But some of those little gems of lessons we learned happened a long, long time ago on a college campus in a land far, far away. Some of the most important lessons of practice we learned came from our PR professors.
In honor of Besty Plank, the first female PRSA president and a champion of education efforts, we asked attendees the recount the best lesson they learned from their PR professors.
Tags: education, learning, lessons, pr+measurement, Professional Development & Training, PRSA, prsa+conference
The Accreditation in Public Relations + Military Communication (APR+M) Council conducted several Readiness Reviews in the past few days at the 2010 PRSA International Conference in Washington, D.C.
Barbara Burfiend, APR+M, is the incoming chair of the APR+M Council and she took a few moments to talk about:
- What the APR+M really is.
- How it differs from the traditional APR.
- Who should go through the APR+M process.
Take a moment to watch this short video where Barbara hits the high points of the APR+M.
Tags: apr, apr+accreditation, aprm, Professional Development & Training, readiness review
As a lead up to the PRSA Counselors Academy Conference, social media expert Jay Baer (@jaybaer) was interviewed Twitter-style, by Counselors Academy member Bob Reed (@RAReed). Here’s a recap of their conversation on how PR agencies need to think about the practice of social and digital media.
@RAReed: We’re transitioning from thinking and talking about social media to doing and measuring its effect. What are agencies getting right?
- @jaybaer: Social media is so all encompassing that it’s lost meaning to say that you’re good at social media. There are so many facets to it now.
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