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2012 International Conference: The Future Starts Now's archives

That Thing That Every Brand Wants: Becoming ‘Relevant’ is Largely a Science

Posted by Andy Coville in October 4th 2012  

Join Brodeur Partners’s Andy Coville for the PRSA 2012 International Conference session, How to Make Your Brand Relevant, on Tuesday, Oct. 16, 12:30–1:45 p.m.

When you do a Google search, what do you want from your results?

When you flip through the flyers in the Sunday paper, what stops you from tossing them?

When you donate to a charity, vote for a candidate or choose the sexier tablet, what makes you act?

Relevance — which is what’s missing from too many brands.

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under: 2012 International Conference: The Future Starts Now, Branding & Brand Management, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference
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How To Debate Better Than A Presidential Candidate and Manage Conflict Like A Pro

Posted by Alan Cohen in October 3rd 2012  

Part of the draw of the presidential debate is the ensuing conflict. We want to hear how each candidate responds to points of difference, and clarifies their own perspectives.

Yet, on the job, many people feel that conflict is not a desirable state. They are even afraid of it. Well, I beg to differ. I think that it is wonderful when folks are not afraid to engage in passionate dialogue around issues and decisions that are key to personal and organizational success. When people do not hesitate to disagree with, challenge or question one another — all in the spirit of finding the best answers, discovering the truth and making great decisions — some really cool things can happen.

It can increase commitment, engagement and accountability; drive results; and build understanding, trust and rapport. We can disagree and thrive. And here is another reality: when conflict isn’t surfaced and discussed, it can actually undercut situations and relationships in ways that are insidious and harmful.

How we manage conflict is where the rubber hits the road!

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under: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Crisis Communications, Management & Leadership, Professional Development and Training, PRSA Conferences, PRSA International Conference
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The Right Mindset for PR Success

Posted by Kimling Lam in October 2nd 2012  

Join Meltwater Group’s Kimling Lam for the PRSA 2012 International Conference workshop, Get the Right Buzz: Newsworthy Campaigns That Showcase Your Brand, on
Sunday, Oct. 14, 4:45–6 p.m.

What is the right buzz? Is it a top-tier hit in the New York Times, TechCrunch, Wired, or a leading trade journal? Or does getting the right buzz mean going viral in social media? Is it some magical combination of the things described above?

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under: 2012 International Conference: The Future Starts Now, Branding & Brand Management, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference
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Looking Forward to the PRSA 2012 International Conference: An Interview with Robert Flaherty, APR [Podcast]

Posted by Public Relations Society of America (PRSA) in September 26th 2012  

Listen to Inside PR‘s podcast interview with Conference Co-Chair Rob Flaherty to hear more on what to expect at the PRSA International Conference this year. The PRSA 2012 International Conference takes place October 13 – 16, 2012 in San Francisco. 

Download interview with PRSA 2012 International Conference Co-Chair Robert Flaherty, APR Interview: PRSA 2012 International Conference Co-Chair Robert Flaherty, APR

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Media Training: A 5 Step Process to Drive Message Development and Interview Preparation

Posted by Debbie Wetherhead in September 17th 2012  

Debbie WetherheadI’m so looking forward to presenting “Media Training: How to Deliver Compelling Messages” on Monday, Oct. 15 from 11:45 a.m.–1 p.m. At last year’s Conference, this session attracted a standing-room only crowd that generated stimulating questions and dynamic interactions. I hope you’ll plan to attend this year’s workshop and join the fast-paced, engaging program designed to guide you through spokesperson preparation, message development, delivery and control techniques, and personal presence.

Spokespersons—and PR practitioners who provide behind-the-scene counsel and support—know successful communications skills are honed by media training and practice. The most effective are strategic and follow a simple five-step process to drive message development and interview preparation. 

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under: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Interviews, Media Training, PRSA Conferences, PRSA International Conference, Techniques & Tactics
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