Politico’s Chief Political Columnist and Health Academy Conference Keynote Roger Simon sits down with Health Academy’s Joyce Lofstrom, APR, to discuss a variety of issues, from what it’s like to interview President Obama in the Oval Office to how communicators can help shape the ongoing discussion on health care reform.
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Tags: government relations, health academy, health care, journalism, joyce lofstrom, politics, professional interest section, prsa health academy conference, public affairs, roger simon
This Silver Anvil winner captured my heart and was the perfect session to end my PRSA 2009 International Conference experience! Jennifer Pfahler, executive vice president at Edelman, shared how the agency and the American Heart Association pumped up the “Go Red For Women” campaign to increase awareness of heart disease among women.
How did this dynamic team pull on women’s heart strings and get them educated about this silent killer? This communications strategy had to be ownable and repeatable with a national scope able to be activated on a local level.
- Generate awareness of heart disease as #1 killer
In an extraordinarily personal account of confronting his personal demons, a former senior insurance industry executive today urged public relations pros to put ethics ahead of personal gain.
Wendell Potter, APR, told attendees at the Public Relations Society of America’s annual International Conference that the ethics lessons he learned from a college professor and mentor ultimately triumphed, catapulting him into the role of whistleblower against an industry battling insurance reform.
“I think I lost my moral compass along the way,” said Potter, who testified against the HMO industry before the U.S. Senate in June. “I often was ashamed, quite frankly, about what I was doing.”
Tags: dave+armon, health+care+communications, health+care+ethics, prsa+conference, Wendell+Potter
Maria Reitan interviews Kyung Han and Rachelle Spero who preview their presentation on “Sphere of Influence of Key Opinion Leaders in Health Care Social Media.”
Tags: Deirdre+Breakenridge, health+care+communications, Kyung+Han, prsa+conference
Our bottom line of media communications, no matter the technology or medium: The more things change, the more they remain the same.
The biggest change, of course, is that online media is an open and free 2-way conversation with consumers; you cannot fully control it. What remains the same is that your spokespeople and executives can manage the risks and opportunities if they understand and monitor the multimedia landscape, develop relevant key messages and are trained to weave them into honest dialogue and engagement.
Say Web 2.0, and many communicators think only of pro-active social media programs, interactive Web sites and online campaigns. For health care practitioners in particular, these types of outreach raise concerns about regulatory restrictions, especially with prescription pharmaceuticals and regulated devices. So they may be tempted to say, “It’s not for me.”
Yet your message has never been more important than in today’s real-time, all-the-time multimedia world. That applies whether it’s part of a planned campaign or not. Just because you aren’t in front of a TV reporter’s camera or being interviewed by a health care trade or mainstream print reporter, doesn’t mean you aren’t on the record.
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