In today’s digital marketing landscape, breaking news occurs every minute — sometimes even in seconds — and we’re seeing more and more brands take advantage of this condensed news cycle to leverage real-time marketing, which is all about connecting what’s happening right now to your brand. Real-time marketing, or “news-jacking” as it’s sometimes called, is what good public relations always has done, but now we have the opportunity to leverage social networks and online conversations to make an impact in minutes.
PRSA International Conference's archives
Tags: 2013 International Conference: One World, Branding & Brand Management, Corporate Communications and Public Relations, Marketing & Marketing Communications, Media Relations, Professional Development and Training, prsa conferences, PRSA International Conference
Would it surprise you to learn that that public relations characters in film scored low on honesty yet high on being driven by profit?
While we’re all too familiar with the many stereotypes about practitioners, brought to life by characters like Samantha Jones, what really surprised us were the faulty assumptions we found about the industry as a whole.
In our study, we saw there were more male than female public relations characters. Female public relations characters were more likely to have social interactions than their male counterparts. Also, most of the characters were publicists or spokespersons.
These findings fly in the face of industry reality — nearly 70 percent of public relations practitioners are female; public relations is a profession and not a social service, and job opportunities extend far beyond publicists or spokespersons.
With these inaccurate portrayals, film-based stereotypes about public relations may limit student awareness of options in the industry, encourage social rather than professional skills, and facilitate unrealistic expectations about the gender makeup of public relations.
If you’re fed up with film stereotypes about public relations (and we know we are), here are four ways you can fight back:
Tags: 2013 International Conference: One World, Corporate Communications and Public Relations, Diversity, Professional Development and Training, prsa conferences, PRSA International Conference
Editor’s note: This is the sixth post in a series of guest posts from the PRSA Philadelphia publicity committee leading up to the PRSA 2013 International Conference, October 26 – 29. Follow the Conference conversation by searching the hashtag #PRSAICON and following our PRSA National Events Twitter handle, @PRSAevents.
We’re just about two weeks out from the PRSA 2013 International Conference in Philadelphia. By now, you’ve looked over the program and made a note of which sessions you want to attend. You’ve had a taste of what some of the presenters will be sharing, and you’ve heard about some of the great things Philadelphia has to offer. (There’s more to come on that next week.)
Now, you’re probably wondering what to pack for your trip to the City of Brotherly Love, so here’s a helpful checklist of things to bring and do ahead of Conference so you get the most out of your experience.
Editor’s Note: The following guest post is part of a series of posts by PRSA 2013 International Conference session presenters previewing some of the professional development sessions in Philadelphia, Oct. 26–29. Learn more about the sessions and register by visiting the Conference website.
We are really looking forward to participating in PRSA’s International Conference later this month and sharing our experiences about communicating with grace while going Mach 1 (with our hair on fire). It’s how we’ve lived our professional lives over the past several years as the communications team for the LIVESTRONG Foundation. We feel we’ve earned our unofficial Ph.D.s in crisis management. But we can officially say we’re battle tested.
In 2012, the world watched as Lance Armstrong’s fabled cycling career crashed. Caught in the crossfire was the LIVESTRONG Foundation, the highly rated nonprofit he created to improve the lives of people affected by cancer. With every new development in the cycling scandal, media turned to the charity for its reaction. As it was reluctantly pulled further and further into the coverage, the stakes couldn’t have been higher for the nonprofit.
Tags: communication strategy, Crisis Communications, PRSA 2013 International Conference, strategic communications
Business relies on the language of numbers — percent sales change, profit margins, earnings-per-share ratios, alphas, etc. If you can’t measure it, you can’t manage it, so the saying goes, especially in this data-driven age.
Public relations, by comparison, is a language of influence and persuasion, or qualitative insights. When we do use numbers, they tend to be borrowed from marketing, such as share of voice or ad value equivalency, or even decades-old efforts to measure consumer influence by analyzing the content of published media.
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