Editor’s note: This is the second post in a series of guest posts from the PRSA Philadelphia publicity committee leading up to the PRSA 2013 International Conference, October 26 – 29. Follow the Conference conversation by searching the hashtag #PRSAICON and following our PRSA National Events Twitter handle, @PRSAevents.
Strategy. In our profession, we’re thinking about strategy all the time. How can we reach our target audiences in the most effective, efficient and creative ways possible?
At the PRSA 2013 International Conference, there will be many sessions and many conversations focused on that holy grail of the perfect strategic approach. But have you planned your personal strategy for the Conference yet?