Editor’s Note: Patrice Tanaka is presenting a special “Expert Express: Quick Learning” session at the PRSA 2014 International Conference on Sunday, Oct. 12, from 5:35–5:55 p.m. The following is a guest post previewing her session.*
It is often said that there are only a finite number of basic plots in all of literature – whether it’s three, seven, 20 or 36 – and that any story is just a variation of one of these plots. The same might be true of PR strategies for creating awareness of brands and issues.