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2012 International Conference: Keynote Speaker June Cotte, Ph.D.

Posted by Public Relations Society of America (PRSA) in October 10th 2012  

Listen to Inside PR‘s Martin Waxman, APR, interview International Conference keynote speaker June Cotte, Ph.D., associate professor at the Richard Ivey School of Business in London, Ontario and the school’s George and Mary Turnbull Fellow.  The PRSA 2012 International Conference takes place October 13 – 16, 2012 in San Francisco. Cotte’s keynote speech will take place Monday, October 15, 8-9:45 a.m.

Download interview with PRSA 2012 International Conference keynote speaker June Cotte, Ph.D. Interview: PRSA 2012 International Conference keynote speaker June Cotte, Ph.D.

* This entry was originally published on Inside PR.

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under: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Responsibility & Cause Marketing
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Meet Me in San Francisco: Local Pros Discuss the Bay Area PR Market

Posted by Lesly Simmons in October 9th 2012  

While the San Francisco Bay Area is an international and influential technology epicenter, the region’s unique business ecosystem also includes leading financial institutions, nonprofit organizations, health care firms and insurance giants. Innumerable PR professionals work to advance awareness of these organizations within their local communities and across the globe.

San Francisco and the Silicon Valley are also home to active and thriving PRSA Chapters, creating the opportunity to tap into the aggregated expertise of hundreds of members across all areas of public relations.

In anticipation of the PRSA 2012 International Conference in San Francisco on Oct. 13-16, Tactics spoke with PR leaders throughout the region to gain more insight into the local PR market.

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under: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, PRSA Conferences, PRSA International Conference
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Why Be Creative? Interesting Copy Helps Readers Learn

Posted by Ann Wylie in October 8th 2012  

Join Ann Wylie at PRSA 2012 International Conference in San Francisco on Monday, Oct. 15, for her breakout session, “Make Your Copy More Creative: Paint Pictures in Your Readers’ Minds.” You’ll learn how to bring your ideas to life through storytelling, metaphor and wordplay.

My husband likes to quote “anonymous”:

“If a man speaks in the forest, and no woman is there to hear him, is he still wrong?”

For communicators, the question is a little different. David Murray, editor of ContentWise, says:

“If nobody hears your strategic messaging, does it make a sound?”

The biggest risk in communications is not that we might offend someone or write something that’s eye-rollingly goofy. The biggest risk communicators face is that we never get heard at all.

One way to increase your chances of getting heard: Make Your Copy More Creative. Creative copy communicates more clearly, builds reader loyalty, creates a “buzz” for your topic — even enhances credibility.

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under: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Writing
Tags: Corporate Communications and Public Relations, prsa conferences, PRSA International Conference, Social Media, Techniques & Tactics, word-of-mouth, writing
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Exploring San Francisco during the PRSA 2012 International Conference

Posted by Lesly Simmons in October 5th 2012  

Chances are you already know that the 2012 PRSA International Conference, taking place in San Francisco on Oct. 13-16, is the premiere destination for public relations professionals to connect, refresh and learn the latest techniques from some of the most experienced and recognized professionals in our industry. This year is certainly no different, as we have some of the most impressive keynote speakers lined up in our conference history.

If there is one difference this year, I could sum it up in three words—location, location, location! San Francisco is one of the world’s great cities and certainly one of the most amazing in the United States. In fact, Business Week just named it “America’s Best City for 2012”!

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That Thing That Every Brand Wants: Becoming ‘Relevant’ is Largely a Science

Posted by Andy Coville in October 4th 2012  

Join Brodeur Partners’s Andy Coville for the PRSA 2012 International Conference session, How to Make Your Brand Relevant, on Tuesday, Oct. 16, 12:30–1:45 p.m.

When you do a Google search, what do you want from your results?

When you flip through the flyers in the Sunday paper, what stops you from tossing them?

When you donate to a charity, vote for a candidate or choose the sexier tablet, what makes you act?

Relevance — which is what’s missing from too many brands.

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under: 2012 International Conference: The Future Starts Now, Branding & Brand Management, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference
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