Case Studies's archives

Trolling for Social Media Strategy

Posted by Jacob Sloan in January 6th 2010

(Pre-Conference Session) Build Winning Integrated Social Media Campaigns: Look at Real-world Case Studies With Applicable Strategies
Presented by Kami Watson Huyse

Social media can be a scary place. There are “trolls” out there, the kind of folks that like to stir up trouble online, and they’re not living under bridges. They’re on Twitter and Facebook, and they’re blogging about your organization.

But the online space is also ripe with opportunity if you’re prepared.

In the world of social media, public relations professionals have been recast as the ombudsmen for our organizations. We must represent the voice of our publics inside of the company and become advocates for the community, customers and fans of the brand.

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under: 2009 International Conference: Delivering Value, Business Case for Public Relations, Case Studies, Corporate Communications and Public Relations, Measurement, Research & Evaluation, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Media, Strategic Planning
Tags: social+media+measurement

Lessons Learned From the Obama Campaign

Posted by Shonali Burke in December 2nd 2009

Now that I am back in Washington D.C. after the PRSA 2009 International Conference, I finally find myself sitting down to reflect on a couple of the sessions I attended. This is mostly because I wanted to be able to do so thoughtfully, and not rush through my posts.

The first of these was “President Obama and the Citizens’ Campaign: Lessons Learned,” which was conducted by Mike Smith of Mike Smith Public Affairs. Leave it to a PRSA conference all the way across the country to be the place where Mike and I finally met “in real life (IRL),” even though we both live and work in the D.C. area. Ain’t that somethin’? (By way of disclosure, you should know that Mike’s firm was a sponsor of #shonalitweetup, which was a ton of fun that weekend.)

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under: 2009 International Conference: Delivering Value, Case Studies, Corporate Communications and Public Relations, Measurement, Research & Evaluation, PRSA Conferences, PRSA International Conference, Public Affairs, Government Relations & Military Communications
Tags: obama+pr+campaign, obama+public relations

“Go Red For Women” Campaign: Powerful Ideas and Integrated Communications at Heart

Posted by Lauren Vargas in December 1st 2009

This Silver Anvil winner captured my heart and was the perfect session to end my PRSA 2009 International Conference experience! Jennifer Pfahler, executive vice president at Edelman, shared how the agency and the American Heart Association pumped up the “Go Red For Women” campaign to increase awareness of heart disease among women.

How did this dynamic team pull on women’s heart strings and get them educated about this silent killer? This communications strategy had to be ownable and repeatable with a national scope able to be activated on a local level.

Objectives

Generate awareness of heart disease as #1 killer

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under: 2009 International Conference: Delivering Value, Case Studies, Corporate Communications and Public Relations, Health Academy, Measurement, Research & Evaluation, Professional Development and Training, PRSA Conferences, PRSA International Conference
Tags: go+red+for+women, health+pr+campaign

Coyne PR, Humana ‘Quick on Their Bike’ in ‘Bike-partisan’ Freewheelin’ Program

Posted by Jacob Sloan in November 29th 2009

Sometimes it’s better to be lucky than good. Coyne Public Relations and Humana were both.

In a brand building campaign for health insurance provider Humana, Coyne PR took Humana’s bike borrowing program freewheelin’ to the 2008 political conventions.

As Coyne PR explained to PRSA 2009 International Conference in “Share and Share-a-bike: Humana Brings Bike-sharing to National Political Conventions,” partnership was a crucial part of their strategy. Working with Bikes Belong, a mission to put more people on bicycles lent credibility and guaranteed that the bikes and healthy living would really be the focus.

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under: 2009 International Conference: Delivering Value, Case Studies, Corporate Communications and Public Relations, Measurement, Research & Evaluation, Professional Development and Training, PRSA Conferences, PRSA International Conference
Tags: coyne pr+freewheelin, coyne pr+humana, freewheelin+campaign, humana+bike, humana+freewhelin, share+a+bike

What can PR Learn from the Military about Social Media?

Posted by Lauren Vargas in November 18th 2009

The session, “Social Media: Learn from the Armed Forces and Associations How to Leverage Technology to Meet Strategic Communication Goals during a Down-sized Economy,” went beyond social media 101 to give specific examples about how social media strategies were formed and executed. Before I begin to relay the brainy tidbits of this session, I must give a thumbs-up to PRSA for adding a military track to the conference this year. Not only is this area near and dear to my heart, but if the federal government and military can implement social media strategies in such a regulated environment, this should serve as inspiration for any organization, big or small, to get into the interactive space.

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under: 2009 International Conference: Delivering Value, Case Studies, Corporate Communications and Public Relations, Professional Development and Training, Professional Interest Sections, PRSA Conferences, PRSA International Conference, Public Affairs & Government, Public Affairs, Government Relations & Military Communications, Social Media
Tags: New+Air+Force+Guide

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Case Studies's archives

Trolling for Social Media Strategy

Lessons Learned From the Obama Campaign

“Go Red For Women” Campaign: Powerful Ideas and Integrated Communications at Heart

Coyne PR, Humana ‘Quick on Their Bike’ in ‘Bike-partisan’ Freewheelin’ Program

What can PR Learn from the Military about Social Media?

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