The session, “Social Media: Learn from the Armed Forces and Associations How to Leverage Technology to Meet Strategic Communication Goals during a Down-sized Economy,” went beyond social media 101 to give specific examples about how social media strategies were formed and executed. Before I begin to relay the brainy tidbits of this session, I must give a thumbs-up to PRSA for adding a military track to the conference this year. Not only is this area near and dear to my heart, but if the federal government and military can implement social media strategies in such a regulated environment, this should serve as inspiration for any organization, big or small, to get into the interactive space.
Case Studies's archives
My firm, PulsePoint Group, recently had the distinct pleasure of conducting a three-day social media conference for members of the Arthur W. Page Society’s Future Leaders program. The program is a two-year professional development exercise in which approximately 20 “next generation chief communications officers” study various dimensions of our business.
Over the three-day session exploring the uses of social media by corporations, a number of key learnings emerged. (Click here for a full copy of the Learnings From the Page Society’s Future Leaders Program on Social Media report.) Among them:
The first job President Barack Obama had out of college was community organizer for labor unions and other civic groups on the south side of Chicago.
President Obama used grassroots community organization techniques — Saul Alinsky-style organizing tactics – for union votes, neighborhood improvement and for lobbying city hall in Chicago. Most of these efforts involved “turning people out”: whether at the union hall, the church steps or the polling place. Delivering people to precincts is what David Axelrod, now the president’s chief democratic policy strategist, does best.
Tags: campaign+tactics, community+organizing, governement+communications, obama+public+relations, public+affairs
Obama’s presidential campaign has been held up as one of the most successful and galvanizing political races in recent history. It’s clear that the Obama team was innovative in using social media and universal themes (such as “change” and “hope”) to appeal to all voters.
Now that philosophical themes have given way to real-life legislation, the Obama team has new lessons to share with the public relations community — particularly how to translate campaign promises into detailed legislation, mobilized constituents and nitty-gritty details. In the words of Real World (which, coincidentally, is filming in Washington right now), “what happens when people stop being polite and start getting real?”
- Depend on loyal supporters in times of crisis — The biggest mistake we’ve seen so far has been the underestimating of the town hall meetings. Democratic leaders and Obama supporters have been slow to respond to the town hall meetings; instead, it appears that only critics of the upcoming health care bill are the only ones that care about health care reform.If our organization is being attacked, we should encourage brand loyalists to defend us. Obama is using the same e-mail list of the supporters he gathered during the campaign to share legislation and action steps for his followers, a great way to translate the momentum he gathered during the campaign to legislative steps toward health care reform.
Tags: campaign+tactics, governement+communications, mike+smith, obama+public+relations, public+affairs
So, I wrote this article with the famous scholar and PRSA’s 2008 Outstanding Educator, David Dozier, and one of our graduate students, on the impact of career interruption and child bearing on income. In non-academic terms, this means we looked at whether women taking time off from public relations work to have babies suffered in their salaries when they returned to the workforce. The short answer? Not really. Women who took time off from work came back making only $148/year less than women who had never taken time off from work. So that’s the statistic. What’s the reality?
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