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Case Studies's archives

Social Media Opens New Frontier For Employee Idea Sharing

Posted by Ron Hess in August 10th 2011  

Remember the bulky, boring employee suggestion boxes that used to gather dust in the corridor corners?

Many of them are gone. But thanks to the introduction of new social media tools, the suggestion box concept has been rejuvenated online – enjoying a busy and productive new life on intranets – making idea sharing exciting, conversational, beneficial and rewarding for employees and organizations alike.

The good news is that employee communicators are leading the charge, leveraging digital technologies to make a difference for their organizations, accelerating employee involvement, cultural change and business improvement in ways that didn’t exist a decade ago.

Here’s a glance at two success stories

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under: 2011 International Conference: Imagine Create Inspire, Case Studies, Corporate Communications and Public Relations, Employee Communications, Employee Relations & Internal Communications, Management & Leadership, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Media
Tags: Management & Leadership, social media & emerging trends
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How Dwight Schrute Helped Me Place a Story in TIME

Posted by Michael Smart in March 10th 2011  

Here’s the short version of how to use ruthlessly brief pitches and pop culture angles to land placements such as this one on TIME’s website.

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under: Case Studies, Media Relations, Professional Development and Training
Tags: blogger relations, case studies, media pitches, media placements, Media Relations, media targeting
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Reaching Consumers Via Women Bloggers: The Digital Impact Conference

Posted by Holly Hamann in March 2nd 2011  

Brands are learning that it isn’t enough to just advertise to women online. Real influence happens when brands form relationships with women/moms and participate in the conversations that women are having with each other. And it’s no secret that the online consumers with the most influence are those actively engaged in social technologies like Facebook and Twitter, and those leveraging blogs to publish original content and build their own niche loyal readership.

Bloggers represent online influence and women represent a powerful consumer demographic.  Put them together and you have the Holy Grail for brands trying to reach women and moms online. What are the most effective ways to partner with women bloggers to generate brand affinity and loyalty, and drive purchase behavior?

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under: Case Studies, Digital Impact Conference, Social Media
Tags: blogger+relations, brand loyalty, branding, digital+impact, digital+impact+conference, pr case study, prsa+conference, women
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Taking Command of Your Messages

Posted by Greg Radner in November 3rd 2010  

With more than 30 sessions related to social media management at this year’s PRSA 2010 International Conference in D.C., it is clear that figuring out social technologies is a priority for public relations professionals, even if it takes them out of their comfort zone. Public relations is about controlling your message, but trying to take control in a communal environment is often a losing battle.

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under: 2010 International Conference: Powering PRogress, Case Studies, PRSA Conferences, PRSA International Conference
Tags: pr+control, pr+messaging, pr+social+media, PRSA 2010 International Conference, prsa+charlene+li, prsa+conference
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Measuring Stakeholder Relationships: A Case Study

Posted by Alan Chumley in July 30th 2010  

We work in an increasingly ‘direct-to-stakeholder’ world. Stakeholder, influencer, key opinion leader relationships are everything in this business. So if the industry is investing time and money in initiating, building and maintaining relationships with stakeholders for mutual benefit, then there sure better be a way to first diagnose the situation, respond to it, then measure success.  

In Theory
There are. Methods exist to quantifiably benchmark and track the quality of stakeholder relationships (customers, interest groups, investors, employees, vendors, government officials, etc.) over time. It’s an index used to establish a diagnostic benchmark, build a campaign around addressing gaps, and measure again for lift.   

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under: 2010 International Conference: Powering PRogress, Case Studies, Corporate Communications and Public Relations, Measurement, Research & Evaluation, PRSA Conferences, PRSA International Conference
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