With the PRSA 2010 International Conference just a month away, I thought I would reminisce about working in Washington, D.C.’s, public relations world. When I moved to the nation’s capital, I had left my company in Charleston, S.C., to my business partner — a company that we had built together — for a new adventure in Washington, D.C., working for a national organization dedicated to ending childhood hunger in the United States. I thought I knew everything about public relations — that is until I came to D.C. There was so much I simply did not know that I have learned over the course of the years I have lived here.
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Tags: Corporate Communications and Public Relations, prsa conferences, PRSA International Conference, Strategic Planning
What should your “good” company do when others in your industry go against everything you’ve fought to build, unwittingly wrapping you up in public scrutiny? The answer: Use public relations to tell your story.
The financial industry is just one example of how the actions of some wrapped all banks up in the same blanket. During a time deemed “the greatest financial crisis since the Great Depression,” the media, government and consumers have continued to paint financial institutions with the same “big bad bank” brush. Public perception has placed a host of the economic crisis’ blame on the banking industry, but the reality is that there are “good” banks out there. It’s just a matter of making the public aware that the good banks still exist … and to educate the public on how to recognize the difference among those in the industry.
In the past couple of years, many public relations pros have started their own businesses, sometimes fulfilling a long-dreamed fantasy and sometimes in response to a work-life change. There’s no doubt that we solo PR types have more flexibility than our corporate and agency colleagues, but the shift brings its own set of challenges to the work-life balance we all need.
Here are five tips to help you stay sane — especially if you’re solo.
The public relations industry is in a state of evolution, with social channels transforming public relations in new directions. Savvy public relations professionals recognize that incorporating social media into their current strategy is essential to reaching consumers, business buyers and media alike — now and in the future.
The proof is in the numbers:
- More than 400 million consumers are active on Facebook, and just less than 106 million consumers are Twitter users.
- Ninety-one percent of business buyers read blogs, watch user-generated video and participate on social media sites, according to Forrester Research.
(Pre-Conference Session) Build Winning Integrated Social Media Campaigns: Look at Real-world Case Studies With Applicable Strategies
Presented by Kami Watson Huyse
Social media can be a scary place. There are “trolls” out there, the kind of folks that like to stir up trouble online, and they’re not living under bridges. They’re on Twitter and Facebook, and they’re blogging about your organization.
But the online space is also ripe with opportunity if you’re prepared.
In the world of social media, public relations professionals have been recast as the ombudsmen for our organizations. We must represent the voice of our publics inside of the company and become advocates for the community, customers and fans of the brand.
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- Only the Best Data Can Lead to Better Decisions and Direction
- How PR Can Attract and Engage More Influencers and Buyers With Content Marketing
- What Happens When Machines Become “Social?”
- Confused About How to Tie PR Outputs to Organizational Outcomes? Consider the AMEC Framework!
- Webinar Recap: Going Beyond the Press Kit to Engage Influencers
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