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2009 International Conference: Delivering Value's archives

Maximizing Social Media Strategies to Your Organization’s Benefit

Posted by Lauren Vargas in November 23rd 2009  

This session Maximizing Social Media Strategies to Your Organization’s Benefit was also a part of the PRSA 2009 International Conference’s military focus. Once again, I must give a thumbs-up to PRSA for adding these specialized sessions. Not only is this area near and dear to my heart, but if the federal government and military can implement social media strategies in such a regulated environment, this should serve as inspiration for any organization, big or small, to get into the interactive space.

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Professional Development and Training, Professional Interest Sections, PRSA Conferences, PRSA International Conference, Public Affairs & Government, Public Affairs, Government Relations & Military Communications, Social Media, Strategic Planning
Tags: government+social+media, military+social+media, pr+public+affairs, public+affairs+social+media
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Building Relationships with the Digerati

Posted by Lauren Vargas in November 20th 2009  

This PRSA conference session was packed! With good reason. All of us have seen the countless examples of blogger relations gone bad. This panel wanted to set the record straight about how to build mutually beneficial relationships within social media.

The panel consisted of:

  • Kami Watson Huyse, APR, principal, My PR Pro
  • Matthew Henry, blogger, Childsplayx2
  • Jason Avant, blogger, Dad Centric
  • Fran Stephenson, director, corporate communications, Rackspace Hosting

    • If you want to see the back channel chatter of this session, research #digit.

    Key Take-Aways:

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    under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Media Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Media
    Tags: blogger+relations, media+relations, social+media+journalism, social+media+relations
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    Developing a Strategic Mindset: How to Become a Trusted, Strategic Adviser

    Posted by Al Krueger in November 19th 2009  

    “Developing a Strategic Mindset: How to Become a Trusted, Strategic Adviser” — The best session you may have missed because you were too focused on social media.

    A recurring theme of public relations practitioners over the years has been our deep desire to get a seat at the table. You know, THE table. This c-suite destination has been much heralded and held up as our industry’s version of the Promised Land.

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    under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Management & Leadership, Professional Development and Training, PRSA Conferences, PRSA International Conference, Strategic Planning
    Tags: James+Lukaszewski, public+relations+counsel, strategic+advisement, strategic+counseling
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    What can PR Learn from the Military about Social Media?

    Posted by Lauren Vargas in November 18th 2009  

    The session, “Social Media: Learn from the Armed Forces and Associations How to Leverage Technology to Meet Strategic Communication Goals during a Down-sized Economy,” went beyond social media 101 to give specific examples about how social media strategies were formed and executed. Before I begin to relay the brainy tidbits of this session, I must give a thumbs-up to PRSA for adding a military track to the conference this year. Not only is this area near and dear to my heart, but if the federal government and military can implement social media strategies in such a regulated environment, this should serve as inspiration for any organization, big or small, to get into the interactive space.

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    under: 2009 International Conference: Delivering Value, Case Studies, Corporate Communications and Public Relations, Professional Development and Training, Professional Interest Sections, PRSA Conferences, PRSA International Conference, Public Affairs & Government, Public Affairs, Government Relations & Military Communications, Social Media
    Tags: New+Air+Force+Guide
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    PR Needs YouTube

    Posted by Tressa Robbins in November 17th 2009  

    Did you know that Americans conducted 3.5 billion (yes, billion) searches on YouTube in September of 2009? You should, according to Greg Jarboe and Laura Sturaitis in their “What’s the ROI on Your Press Release” workshop. 

    Multimedia is one of the biggest trends in public relations today. One reason is that your press release no longer goes just to the media, but now directly to consumer as well. 

    Three ways to build ROI with every communication was shared in a pre-conference post by Jarboe and Sturaitis. In his presentation at the PRSA International Conference, of which BurrellesLuce was a sponsor, Jarboe offered some additional key points for optimizing your release:

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    under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Measurement, Research & Evaluation, Professional Development and Training, PRSA Conferences, PRSA International Conference
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