This session Maximizing Social Media Strategies to Your Organization’s Benefit was also a part of the PRSA 2009 International Conference’s military focus. Once again, I must give a thumbs-up to PRSA for adding these specialized sessions. Not only is this area near and dear to my heart, but if the federal government and military can implement social media strategies in such a regulated environment, this should serve as inspiration for any organization, big or small, to get into the interactive space.
2009 International Conference: Delivering Value's archives
Tags: government+social+media, military+social+media, pr+public+affairs, public+affairs+social+media
This PRSA conference session was packed! With good reason. All of us have seen the countless examples of blogger relations gone bad. This panel wanted to set the record straight about how to build mutually beneficial relationships within social media.
If you want to see the back channel chatter of this session, research #digit.
Tags: blogger+relations, media+relations, social+media+journalism, social+media+relations
“Developing a Strategic Mindset: How to Become a Trusted, Strategic Adviser” — The best session you may have missed because you were too focused on social media.
A recurring theme of public relations practitioners over the years has been our deep desire to get a seat at the table. You know, THE table. This c-suite destination has been much heralded and held up as our industry’s version of the Promised Land.
Tags: James+Lukaszewski, public+relations+counsel, strategic+advisement, strategic+counseling
The session, “Social Media: Learn from the Armed Forces and Associations How to Leverage Technology to Meet Strategic Communication Goals during a Down-sized Economy,” went beyond social media 101 to give specific examples about how social media strategies were formed and executed. Before I begin to relay the brainy tidbits of this session, I must give a thumbs-up to PRSA for adding a military track to the conference this year. Not only is this area near and dear to my heart, but if the federal government and military can implement social media strategies in such a regulated environment, this should serve as inspiration for any organization, big or small, to get into the interactive space.
Did you know that Americans conducted 3.5 billion (yes, billion) searches on YouTube in September of 2009? You should, according to Greg Jarboe and Laura Sturaitis in their “What’s the ROI on Your Press Release” workshop.
Multimedia is one of the biggest trends in public relations today. One reason is that your press release no longer goes just to the media, but now directly to consumer as well.
Three ways to build ROI with every communication was shared in a pre-conference post by Jarboe and Sturaitis. In his presentation at the PRSA International Conference, of which BurrellesLuce was a sponsor, Jarboe offered some additional key points for optimizing your release:
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