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2009 International Conference: Delivering Value's archives

Baby South African Cheetah Steals the Show

Posted by Catherine Huggins in November 16th 2009  

There’s something about briskly walking along several winding, darkened pathways in one of the world’s most prestigious zoos after-hours that just brings out the adventure in you. 

You imagine yourself as a late night Indiana Jones or better yet – a newly minted zoological “James Bond” super hero. Your creative juices really get going.  Then, as if someone invisibly issues a silent cue, a symphony of sounds gets louder. You hear mysterious bird calls, animals grunting in their sleep and a few rustling palm leaves. The excitement builds. 

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, PRSA Conferences, PRSA International Conference
Tags: prsa+san diego, san+diego+zoo
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What Does Ethics Have To Do With Social Media Anyway?

Posted by Sara Meaney in November 12th 2009  
Emmanuel Tchividjian

Emmanuel Tchividjian

Moderator: Emmanuel Tchividjian, senior vice president and chief ethics officer, Ruder Finn

Panelists:

  1. Bill Sailer, senior vice president, legal counsel, Qualcomm, Inc.
  2. Andrea Kates, founder, Business Genome.
  3. Tom Chernaik, principal, DigComm, Cmp.ly

Of all the sessions I attended at the PRSA 2009 International Conference, this was the most conversational and engaging in terms of audience participation and unscripted dialogue. Emmanuel Tchividjian did a great job moderating the diverse perspectives from three very different professionals, and incorporated the spirit of the topic into his conversational format and open dialogue between the audience and the panelists. Further, his role as senior vice president and chief ethics officer for Ruder Finn lent a perspective of scholarly, almost Socratic moderation of a rather rhetorical discussion, as ethics can often be.
[ADD PICTURE: http://business-genome.com/images/andrea-small.jpg]
[ADD PICTURE: http://a1.twimg.com/profile_images/81890156/TomChernaik600k_bigger.jpg]

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Ethics, PRSA Conferences, PRSA International Conference, Word of Mouth
Tags: ethics+pr, ethics+public+relations, ethics+social+media, FTC+blogger+communications
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Successful Measurement Starts With Business Objectives

Posted by Fran Stephenson in November 11th 2009  

Public relations practitioners struggle with the concept of measurement. Historically, teams counted clips, dutifully sizing each story and making assessments based on advertising rates on the value of each story.  This not only undermines the quality of reporting, it reflects an old-fashioned metric called Advertising Value Equivalency (AVE).

In her presentation, “From ROI to KPI: Practical Solutions to Measurement Conundrums,” Shonali Burke, ABC, urges practitioners to start with the business objectives of your organization as a way to look at measurement.
This is a new concept for public relations professionals who aren’t used to taking “credit” for organizational success and focused on delivering “column inches” or “air time.”

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Measurement, Research & Evaluation, Professional Development and Training, PRSA Conferences, PRSA International Conference, Seminars
Tags: communications+measurement, pr+measurement, public+relations+metrics, shonali+burke
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Best in Buzz: A Review of Creative Strategies Used in Holistic Marketing PR Campaigns

Posted by Al Krueger in November 11th 2009  

Considering social media has been a major topic over the last year, the PRSA 2009 International Conference featured many sessions that showcased ideas, discussions and case studies around the topic. Monday afternoon included an Innovative Strategies session called “The Best in Buzz: A Review of Social Media and other Creative Strategies Used in Some of the Best Holistic Marketing PR Campaigns.”

Craig Howe

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Measurement, Research & Evaluation, Professional Development and Training, PRSA Conferences, PRSA International Conference, Strategic Planning
Tags: buzz+building, buzz+marketing
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PRSA Experts Share Wisdom and Advice

Posted by Michael Smith in November 11th 2009  

On the final day of the PRSA 2009 International Conference, dozens of industry vets and new media experts provided tips and support for mid-career or senior professionals. Meet the Experts was a forum for exchanging ideas and perhaps drawing conclusions from exciting PRSA programming.

Katie Paine, CEO and founder, KDPaine & PartnersKatie Paine talked about measurement, assisting both a public relations executive who had just moved over to public relations from the St. Petersburg Times to a religious organization, and a hospital public relations manager. The Lutheran Church wants to be careful about social media. The Baptist hospital has several constituencies, including doctors who want to provide online counsel without a formal diagnosis.

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, PRSA Conferences, PRSA International Conference
Tags: pr+networking, publc relations+networking
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