Having recently graduated from Northeastern University, I was excited when I was asked to attend the 2011 International Conference in Orlando, Fla. I have done internships in the past and gone to a few client events, but the idea of working at a PRSA event with hundreds of PR pros is exciting. I feel lucky to have the opportunity to network with top professionals from all over the world at the opening night party and even luckier to get to hear keynoters and sessions presenters speak.
2009 International Conference: Delivering Value's archives
Tags: communications workshops, networking, PR training, PRSA International Conference, public relations training, Social Media, trust, video
(Pre-Conference Session) Build Winning Integrated Social Media Campaigns: Look at Real-world Case Studies With Applicable Strategies
Presented by Kami Watson Huyse
Social media can be a scary place. There are “trolls” out there, the kind of folks that like to stir up trouble online, and they’re not living under bridges. They’re on Twitter and Facebook, and they’re blogging about your organization.
But the online space is also ripe with opportunity if you’re prepared.
In the world of social media, public relations professionals have been recast as the ombudsmen for our organizations. We must represent the voice of our publics inside of the company and become advocates for the community, customers and fans of the brand.
Now that I am back in Washington D.C. after the PRSA 2009 International Conference, I finally find myself sitting down to reflect on a couple of the sessions I attended. This is mostly because I wanted to be able to do so thoughtfully, and not rush through my posts.
The first of these was “President Obama and the Citizens’ Campaign: Lessons Learned,” which was conducted by Mike Smith of Mike Smith Public Affairs. Leave it to a PRSA conference all the way across the country to be the place where Mike and I finally met “in real life (IRL),” even though we both live and work in the D.C. area. Ain’t that somethin’? (By way of disclosure, you should know that Mike’s firm was a sponsor of #shonalitweetup, which was a ton of fun that weekend.)
Tags: obama+pr+campaign, obama+public relations
This Silver Anvil winner captured my heart and was the perfect session to end my PRSA 2009 International Conference experience! Jennifer Pfahler, executive vice president at Edelman, shared how the agency and the American Heart Association pumped up the “Go Red For Women” campaign to increase awareness of heart disease among women.
How did this dynamic team pull on women’s heart strings and get them educated about this silent killer? This communications strategy had to be ownable and repeatable with a national scope able to be activated on a local level.
- Generate awareness of heart disease as #1 killer
Sometimes it’s better to be lucky than good. Coyne Public Relations and Humana were both.
In a brand building campaign for health insurance provider Humana, Coyne PR took Humana’s bike borrowing program freewheelin’ to the 2008 political conventions.
As Coyne PR explained to PRSA 2009 International Conference in “Share and Share-a-bike: Humana Brings Bike-sharing to National Political Conventions,” partnership was a crucial part of their strategy. Working with Bikes Belong, a mission to put more people on bicycles lent credibility and guaranteed that the bikes and healthy living would really be the focus.
Tags: coyne pr+freewheelin, coyne pr+humana, freewheelin+campaign, humana+bike, humana+freewhelin, share+a+bike
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