More so than ever before, the perception and comprehension of public relations are suffering. At the same time, public relations is more vital than ever before, given the explosion of consumer engagement through new and social media, the collapse of reputation and trust in major institutions, and the evolving needs and concerns of corporate CEOs. To foster more accurate and better-informed internal and external perceptions of public relations’ roles, outcomes and value, PRSA is spearheading “The Business Case for Public Relations™,” an industry advocacy campaign aimed at changing attitudes and driving industry acceptance and growth.
Business Case for Public Relations's archives
Rita Tateel, founder and president, The Celebrity Source, Inc., discusses her PRSA 2009 International Conference presentation, “Celebrities as Brands: How to Work With Celebrities and Talent; Where Celebrity Media and Culture Is Headed in 2010.” Rachel McAllister, president, MPRM; Lynda Dorf, vice president, corporate communications, Dick Clark Productions; and Jessica Herndon, writer-reporter, People, will join Rita as speakers in this presentation.
Exploring some of the points to be covered in their Business Case for Public Relations™ Conference session, principals of Lewton, Seekins & Trester, Kathy Lewton, APR, Fellow PRSA, and Steve Seekins, APR, Fellow PRSA, discuss “When a Recession Hits, Reputation Matters More Than Ever.”
Tags: business+case+for+public+relations, entertainment+public relations, prsa+conference, public+relations+recession, recession+communications
“Proving the value of public relations” continues to be one of the profession’s greatest and most wide-spread challenges because the definition of “value” is purely subjective: What holds value for one may be different from what holds value for another. But what makes the process even more difficult is that values change not just from organization to organization but from person to person within the same organization.
Tags: business+case+for+public+relations, measurement, public+relations, ROI measurement
Just a few decades ago, most workers made “something.” The economy was defined by industrial output, and jobs usually involved manufacturing products, extracting natural resources or handcrafting tangible things. Those types of job still exist today, but we now live in a world in which the “service economy” — or the increased importance of the service sector, of which public relations is a part — is a much larger economic force.
Of course, public relations professionals produce “things” too. We write plans, conceive ideas and organize and conduct events — but writing plans and generating ideas isn’t really what we do.
I joined PRSA-LA after hanging out on the outskirts for about a year. I had attended some breakfasts, mixers and other events, but had held off on becoming a member. Then, I attended two events that really galvanized my intentions to join: the “State of the State of PR” event featuring some extraordinary media leaders and the county-wide mixer events (I attended the Santa Monica mixer). Both the professional development and the networking opportunities — and, to be honest, the fact that I could do both more cheaply as a member — finally won me over. I joined right after the mixer, and was pleasantly surprised to get a welcome-to-PRSA/LA call from Cynthia Gibson, someone I had met at the mixer and who, coincidentally, is on the committee to welcome new members. The networking was already working!
Subscribe to the PRSA blog.
PRSA on Twitter
Powered by WordPress 4.3.1
Box-Tube Box Modulize WordPress Theme By Dezzain Studio