Business Case for Public Relations's archives

Celebrities, Social Values and the Recession: A Public Relations Perspective

Posted by Rita Tateel in November 4th 2009

Rita Tateel, founder and president, The Celebrity Source, Inc., discusses her PRSA 2009 International Conference presentation, “Celebrities as Brands: How to Work With Celebrities and Talent; Where Celebrity Media and Culture Is Headed in 2010.” Rachel McAllister, president, MPRM; Lynda Dorf, vice president, corporate communications, Dick Clark Productions; and Jessica Herndon, writer-reporter, People, will join Rita as speakers in this presentation.

Exploring some of the points to be covered in their Business Case for Public Relations™ Conference session, principals of Lewton, Seekins & Trester, Kathy Lewton, APR, Fellow PRSA, and Steve Seekins, APR, Fellow PRSA, discuss “When a Recession Hits, Reputation Matters More Than Ever.”

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under: 2009 International Conference: Delivering Value, Business Case for Public Relations, Corporate Communications and Public Relations, Podcast, Professional Development and Training, Professional Interest Sections, PRSA Conferences, PRSA International Conference, Seminars, Social Responsibility & Cause Marketing
Tags: business+case+for+public+relations, entertainment+public relations, prsa+conference, public+relations+recession, recession+communications

Proving the Value of Public Relations

Posted by Mark Weiner in October 13th 2009

“Proving the value of public relations” continues to be one of the profession’s greatest and most wide-spread challenges because the definition of “value” is purely subjective: What holds value for one may be different from what holds value for another. But what makes the process even more difficult is that values change not just from organization to organization but from person to person within the same organization.

Responses vary:

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under: 2009 International Conference: Delivering Value, Business Case for Public Relations, Corporate Communications and Public Relations, Measurement, Research & Evaluation, Professional Development and Training, PRSA Conferences, PRSA International Conference
Tags: business+case+for+public+relations, measurement, public+relations, ROI measurement

If You Can’t Measure It, It Doesn’t Count

Posted by David Rockland in September 14th 2009

Just a few decades ago, most workers made “something.” The economy was defined by industrial output, and jobs usually involved manufacturing products, extracting natural resources or handcrafting tangible things. Those types of job still exist today, but we now live in a world in which the “service economy” — or the increased importance of the service sector, of which public relations is a part — is a much larger economic force.

Of course, public relations professionals produce “things” too. We write plans, conceive ideas and organize and conduct events — but writing plans and generating ideas isn’t really what we do.

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under: Business Case for Public Relations, Corporate Communications and Public Relations
Tags: businesss case for public relations, measurement, public relations, research and measurement, return on investment

This Is the Way Professional Associations Are Meant to Work!

Posted by Amy Exelby in May 18th 2009

I joined PRSA-LA after hanging out on the outskirts for about a year. I had attended some breakfasts, mixers and other events, but had held off on becoming a member. Then, I attended two events that really galvanized my intentions to join: the “State of the State of PR” event featuring some extraordinary media leaders and the county-wide mixer events (I attended the Santa Monica mixer). Both the professional development and the networking opportunities — and, to be honest, the fact that I could do both more cheaply as a member — finally won me over. I joined right after the mixer, and was pleasantly surprised to get a welcome-to-PRSA/LA call from Cynthia Gibson, someone I had met at the mixer and who, coincidentally, is on the committee to welcome new members. The networking was already working!

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under: Business Case for Public Relations, Corporate Communications and Public Relations

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Business Case for Public Relations's archives

Celebrities, Social Values and the Recession: A Public Relations Perspective

Proving the Value of Public Relations

If You Can’t Measure It, It Doesn’t Count

This Is the Way Professional Associations Are Meant to Work!

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