ComPRehension: Public Relations Professional Development Blog

Social Responsibility & Cause Marketing's archives

PRSAICON Around the Blogosphere: Agile Engagement, Story Marketing, Biz Stone’s Key Points

Posted by Public Relations Society of America (PRSA) in October 16th 2012

Read latest blog postings about the PRSA 2012 International Conference in San Francisco.

This is a preview of PRSAICON Around the Blogosphere: Agile Engagement, Story Marketing, Biz Stone’s Key Points. Read the full post

Continue reading " PRSAICON Around the Blogosphere: Agile Engagement, Story Marketing, Biz Stone’s Key Points "

Comments Off

under: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, PRSA Conferences, PRSA International Conference, Social Responsibility & Cause Marketing, Techniques & Tactics
Tags: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Professional Development and Training, prsa conferences, PRSA International Conference, Social Responsibility & Cause Marketing, Techniques & Tactics, Trends

PRSAICON Around the Blogosphere: PR’s Future, Biz Stone and Great Pitches

Posted by Public Relations Society of America (PRSA) in October 15th 2012

More stories from the 2012 PRSA International Conference in San Francisco.

This is a preview of PRSAICON Around the Blogosphere: PR’s Future, Biz Stone and Great Pitches. Read the full post

Continue reading " PRSAICON Around the Blogosphere: PR’s Future, Biz Stone and Great Pitches "

Comments Off

2012 International Conference: Keynote Speaker June Cotte, Ph.D.

Posted by Public Relations Society of America (PRSA) in October 10th 2012

Listen to Inside PR‘s Martin Waxman, APR, interview International Conference keynote speaker June Cotte, Ph.D., associate professor at the Richard Ivey School of Business in London, Ontario and the school’s George and Mary Turnbull Fellow. The PRSA 2012 International Conference takes place October 13 – 16, 2012 in San Francisco. Cotte’s keynote speech will take place Monday, October 15, 8-9:45 a.m.

Interview: PRSA 2012 International Conference keynote speaker June Cotte, Ph.D.

* This entry was originally published on Inside PR.

This is a preview of 2012 International Conference: Keynote Speaker June Cotte, Ph.D.. Read the full post

Continue reading " 2012 International Conference: Keynote Speaker June Cotte, Ph.D. "

Comments Off

under: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Responsibility & Cause Marketing
Tags: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Professional Development and Training, prsa conferences, PRSA International Conference, Social Responsibility & Cause Marketing

Twitter Boosts Internal Operations to Help Fight World Hunger

Posted by Ashley Walters in October 18th 2010

We all know and love Twitter. It’s great to communicate a timely message, promotion or deal. It’s ideal for customer service or engaging in two-way conversations with consumers. However, I never considered using Twitter for internal communications — until now.

This is a preview of Twitter Boosts Internal Operations to Help Fight World Hunger. Read the full post

Continue reading " Twitter Boosts Internal Operations to Help Fight World Hunger "

Comments Off

under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Global and International, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Responsibility & Cause Marketing
Tags: Corporate Communications and Public Relations, Professional Development and Training, prsa conferences, PRSA International Conference, Social Responsibility & Cause Marketing

Stoker and Rawlins Continuum of Accountability

Posted by Kaye Sweetser in October 18th 2010

Dr. Kevin Stoker, APR of Texas Tech University and Dr. Brad Rawlins of Brigham Young University presented their work developing a continuum of accountability during the Public Relations Research Showcase Presentations round-robin session at the 2010 PRSA International Conference.

They propose 3 types of accountability, from lowest to highest:

Direct Accountability
Social Accountability
Ideal Accountability

In direct accountability the organization and its stakeholders are accountable to one another, though it is more often looked at in terms of how well the organization serves its stakeholders. An example of direct accountability occur when the organization responds directly to a customer complaint. Today we see high levels of this occurring through technology, such as Southwest Airlines Twitter account where the airline responds to complaints tweeted by delayed or otherwise inconvenience customers.

This is a preview of Stoker and Rawlins Continuum of Accountability. Read the full post

Continue reading " Stoker and Rawlins Continuum of Accountability "

Comments Off

under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Educators Academy, Ethics, Interviews, Management & Leadership, PRSA Conferences, PRSA International Conference, Relationship & Reputation Management, Social Responsibility & Cause Marketing
Tags: corporate+transparency, Ethics, research, scholar, scholarship

« Older Entries

Categories

Archives