Social Responsibility & Cause Marketing's archives

Celebrities, Social Values and the Recession: A Public Relations Perspective

Posted by Rita Tateel in November 4th 2009

Rita Tateel, founder and president, The Celebrity Source, Inc., discusses her PRSA 2009 International Conference presentation, “Celebrities as Brands: How to Work With Celebrities and Talent; Where Celebrity Media and Culture Is Headed in 2010.” Rachel McAllister, president, MPRM; Lynda Dorf, vice president, corporate communications, Dick Clark Productions; and Jessica Herndon, writer-reporter, People, will join Rita as speakers in this presentation.

Exploring some of the points to be covered in their Business Case for Public Relations™ Conference session, principals of Lewton, Seekins & Trester, Kathy Lewton, APR, Fellow PRSA, and Steve Seekins, APR, Fellow PRSA, discuss “When a Recession Hits, Reputation Matters More Than Ever.”

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under: 2009 International Conference: Delivering Value, Business Case for Public Relations, Corporate Communications and Public Relations, Podcast, Professional Development and Training, Professional Interest Sections, PRSA Conferences, PRSA International Conference, Seminars, Social Responsibility & Cause Marketing
Tags: business+case+for+public+relations, entertainment+public relations, prsa+conference, public+relations+recession, recession+communications

Ethics Month Is Over; What Do You Plan to Do About It?

Posted by Ann Subervi in October 6th 2009

September brought so many wonderful things. The kids were back to school, the weather turned a bit cooler, and according to PRSA, it was ethics month. Ideally, it was a time for us to focus on the ethical aspects of our industry, our respective organizations and, perhaps, ourselves.

If you read Public Relations Tactics, PR Week, PR News, or any other industry publication, you no doubt noticed a laser-like focus on ethics last month. The question is: beyond increased awareness, is any of this moving us to action this month and beyond?

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under: Corporate Communications and Public Relations, Ethics, Social Responsibility & Cause Marketing
Tags: Ethics, public+relations+advocacy, public+relations+ethics

Craig Newmark Interview Talks Shop

Posted by Kami Watson Huyse in October 27th 2008

We had an opportunity to interview Craig Newmark and get some insight about how Craigslist works with the community, the key takeaway was that “people (Craigslist users) are trustworthy.”

Craig gave his three-part strategy for the success of Craigslist:

Technology: We have open source, lots of servers and keep it simple
Corporate: We keep the structure as small as possible so that management doesn’t lose touch
Community: We give lots of power over our site to the commmunity, we trust them and allow them to police the service

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under: 2008 International Conference: The Point of Connection, Corporate Communications and Public Relations, Interviews, PRSA Conferences, PRSA International Conference, Social Media, Social Responsibility & Cause Marketing, Video
Tags: committment to customer service, Craig Newmark interview, Social Responsibility & Cause Marketing

What I Learned From a Guy Named Bateman

Posted by Jennifer Ecclestone in October 20th 2008

Three years ago, as a more timid young public relations star just starting to spread my wings, I received an opportunity that changed my professional life. I almost missed out on this opportunity because of the fear I felt having very little experience in public relations at that time in my life. More of a fluke than anything, I was given the chance to lead the 2006 Bateman Case Study Competition at my alma mater, Michigan State University. I was scared, excited, overwhelmed and intrigued all at the same time. I wondered why the Executive Board of our Chapter had so much faith in me and if I could really handle this job.

Mistakes were made, but more importantly, lessons were learned. The mistakes I made during that campaign helped me learn more about the field of public relations and, while at the time I thought my short-lived career in public relations was over, it was really just beginning.

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under: 2008 International Conference: The Point of Connection, Corporate Communications and Public Relations, PRSA Conferences, PRSA International Conference, PRSSA, Social Responsibility & Cause Marketing
Tags: PRSSA

On the Record…Online with CIPR Director Colin Farrington

Posted by Eric Schwartzman in December 8th 2007

General Director of the Chartered Institute of Public Relations Colin Farrington goes On the Record…Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the current international policies between the U.S. and England, as well as the impact of globalization has had on public relations.

This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

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under: 2007 International Conference: PR Evolution, Case Studies, Corporate Communications and Public Relations, Global and International, Media Relations, Podcast, PRSA Conferences, PRSA International Conference, Social Media, Social Responsibility & Cause Marketing, Strategic Planning

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Social Responsibility & Cause Marketing's archives

Celebrities, Social Values and the Recession: A Public Relations Perspective

Ethics Month Is Over; What Do You Plan to Do About It?

Craig Newmark Interview Talks Shop

What I Learned From a Guy Named Bateman

On the Record…Online with CIPR Director Colin Farrington

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