- Journalists don’t want to write about something that’s already been released. In the past, readers had few media sources for this information. Today, seconds after you post a press release on the Internet, it’s no longer new news. This story is already one click away from any one of billions of people with an Internet connection. Of course, you could send the press release out under embargo beforehand, but even that signals to journalists that you’re giving the story to a ton of competitors.
Professional Development and Training's archives
Tags: Corporate Communications and Public Relations, Media Relations, Professional Development and Training, Seminars, Social Media, Techniques & Tactics, Trends, writing
How often do you actually read or watch the outlets you’re targeting? (I know it takes time; shortcuts coming below).
During my “Pitching Boot Camp” in Chicago this past March, the attendees were crafting pitches with some of the initial tips I’d shared. I was helping here and there when Marc Gutman from Colorado called me over.
Marc explained that his client is a doctor who uses a pioneering stem cell therapy on knee injuries. The treatment is innovative but no longer brand-new, and Marc had no new research results to share, which pretty much nixed the targets I would have otherwise suggested — medical writers.
Tags: Corporate Communications and Public Relations, Media Relations, Professional Development and Training, Relationship & Reputation Management, Seminars, Techniques & Tactics
Work/life balance – is it a myth? It’s a concept I’ve heard all too much about, but rarely seen anyone achieve. I certainly struggle with finding this elusive balance on a daily basis.
Why is stepping away from work – be it after 5 p.m. or for a week-long vacation – so hard?
The explosion of mobile devices and the remote workforce have been both a blessing and a curse. Workers are no longer tied to the office, but that comes with a price. In 2012, a survey found that the average American’s after-hours work equals an extra day of work per week – typically due to after-hours work on mobile devices. This data means the average person is working at least six days a week, while only being paid for five.
- They are among the world’s largest companies
- Their brands are some of the most powerful on the globe
- They apply research in their corporate communication decision-making
- Their communications leaders are speaking at the PRSA PRIME Research Strategic Corporate Communications and Research Conference, May 15-16 in New York City
Since each speaker offers a unique perspective on how their organizations use public relations research, it’s easy to assume that with the resources available to such large enterprises, their research is more sophisticated, more expensive and more complicated than anything “ordinary” PR people could attempt. It may surprise you to learn that with everything these companies have in common, they also share one more similarity: in each case, their PR measurement journey began simply, inexpensively and on a relatively small scale.
One of the great myths inhibiting wider adoption for research in public relations is the mistaken belief that research is too expensive or too complicated; that real pros know what works and what doesn’t; that they don’t need research to tell them what they already know. While instinct and experience count, each conference presenter can say that in the high-stakes business environment in which we all operate now, the benefits of a good reputation matter more now than ever. Conversely, the penalties for a poor reputation have never been greater. Good research guides decisions that lead to a better reputation and it provides the objective validation that every PR professional needs to communicate PR’s value to the business.
Never before has such a high concentration of top executives and thought leaders from the world’s greatest organizations been assembled in such an intimate conference setting
Tags: Corporate Communications, Corporate Communications and Public Relations, Management & Leadership, measurement, Professional Development and Training, professional interest sections, prsa conferences, Research & Evaluation, section conference, Strategic Planning, Techniques & Tactics
As March Madness moves to the Final Four and one step closer to crowning an NCAA champion, many companies are continuing to look for innovative ways to maintain employee productivity during a period that can often steal their attention. Our teams at GCI Health found that we could leverage the excitement of competition and capture the spirit of this exhilarating basketball tournament to continue generating compelling work during one of our busiest times of year.
Employees at public relations agencies have to stay especially focused in March, as many client programs start to gather momentum heading into the spring. Keeping that momentum going and having account teams running at peak performance is challenging enough without any additional distraction from the NCAA tournament. Last year we decided to channel the “madness” in an employee campaign we call “Take a Break from March Madness!” We created a competition that embraces the spirit of March Madness while fulfilling the need to keep accounts humming, by having teams compete against one another in a winner-take-all tournament.
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