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PRSAICON Around the Blogosphere: PR Measurement, Content Marketing, Hispanic PR

Posted by Public Relations Society of America (PRSA) in October 15th 2012  

Not attending the 2012 PRSA International Conference in San Francisco this week? Here’s a taste of what you’re missing!

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under: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Measurement, Research & Evaluation, Multicultural Communications, Professional Development and Training, PRSA Conferences, PRSA International Conference, Seminars, Social Media, Techniques & Tactics, Trends
Tags: Corporate Communications and Public Relations, measurement, Multicultural Communications, Professional Development and Training, prsa conferences, PRSA International Conference, Research & Evaluation, Seminars, Social Media, Techniques & Tactics, Trends, under: 2012 International Conference: The Future Starts Now
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Out of the Frying Pan…Into a Communications Pressure Cooker

Posted by Martin Waxman, APR in October 12th 2012  

Martin Waxman will be presenting his Social Media Barometer talk at the PRSA 2012 International Conference on Sunday, Oct. 14, 3–4:15 p.m. .

As the old saying goes, “the coldest winter I ever spent was a summer in San Francisco”.  I guess it goes to show how important weather is to the Bay area. The temperature. Chance of precipitation. Barometric pressure.

So it seems fitting to be at the PRSA 2012 International Conference in San Francisco to offer a forecast from my Social Media Barometer – an examination of some of the recent trends and pressure points happening in the social communications space. 

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under: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Media
Tags: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Professional Development and Training, prsa conferences, PRSA International Conference, Social Media
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2012 International Conference: Keynote Speaker June Cotte, Ph.D.

Posted by Public Relations Society of America (PRSA) in October 10th 2012  

Listen to Inside PR‘s Martin Waxman, APR, interview International Conference keynote speaker June Cotte, Ph.D., associate professor at the Richard Ivey School of Business in London, Ontario and the school’s George and Mary Turnbull Fellow.  The PRSA 2012 International Conference takes place October 13 – 16, 2012 in San Francisco. Cotte’s keynote speech will take place Monday, October 15, 8-9:45 a.m.

Download interview with PRSA 2012 International Conference keynote speaker June Cotte, Ph.D. Interview: PRSA 2012 International Conference keynote speaker June Cotte, Ph.D.

* This entry was originally published on Inside PR.

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under: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Responsibility & Cause Marketing
Tags: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Professional Development and Training, prsa conferences, PRSA International Conference, Social Responsibility & Cause Marketing
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Why Be Creative? Interesting Copy Helps Readers Learn

Posted by Ann Wylie in October 8th 2012  

Join Ann Wylie at PRSA 2012 International Conference in San Francisco on Monday, Oct. 15, for her breakout session, “Make Your Copy More Creative: Paint Pictures in Your Readers’ Minds.” You’ll learn how to bring your ideas to life through storytelling, metaphor and wordplay.

My husband likes to quote “anonymous”:

“If a man speaks in the forest, and no woman is there to hear him, is he still wrong?”

For communicators, the question is a little different. David Murray, editor of ContentWise, says:

“If nobody hears your strategic messaging, does it make a sound?”

The biggest risk in communications is not that we might offend someone or write something that’s eye-rollingly goofy. The biggest risk communicators face is that we never get heard at all.

One way to increase your chances of getting heard: Make Your Copy More Creative. Creative copy communicates more clearly, builds reader loyalty, creates a “buzz” for your topic — even enhances credibility.

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under: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Writing
Tags: Corporate Communications and Public Relations, prsa conferences, PRSA International Conference, Social Media, Techniques & Tactics, word-of-mouth, writing
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That Thing That Every Brand Wants: Becoming ‘Relevant’ is Largely a Science

Posted by Andy Coville in October 4th 2012  

Join Brodeur Partners’s Andy Coville for the PRSA 2012 International Conference session, How to Make Your Brand Relevant, on Tuesday, Oct. 16, 12:30–1:45 p.m.

When you do a Google search, what do you want from your results?

When you flip through the flyers in the Sunday paper, what stops you from tossing them?

When you donate to a charity, vote for a candidate or choose the sexier tablet, what makes you act?

Relevance — which is what’s missing from too many brands.

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under: 2012 International Conference: The Future Starts Now, Branding & Brand Management, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference
Tags: 2012 International Conference: The Future Starts Now, Branding & Brand Management, Corporate Communications and Public Relations, Professional Development and Training, prsa conferences, PRSA International Conference
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