Join Ann Wylie for her online training session, “Writing for Social Media: How to Write Blog Postings, Tweets and Other Status Updates,” on April 24, 2012, 3–4 p.m. EDT. This public relations writing training sesssion is free to PRSA members.
“A story should be a verb, not a noun,” Byron Dobell, a former editor of Esquire, once said.
And when it comes to your headline, the verb is the story. The sexier the verb, the sexier the story.
Here are five ways to verbify your own headlines to make them stronger and more stimulating: