Not attending the 2012 PRSA International Conference in San Francisco this week? Here’s a taste of what you’re missing!
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Tags: Corporate Communications and Public Relations, measurement, Multicultural Communications, Professional Development and Training, prsa conferences, PRSA International Conference, Research & Evaluation, Seminars, Social Media, Techniques & Tactics, Trends, under: 2012 International Conference: The Future Starts Now
As the old saying goes, “the coldest winter I ever spent was a summer in San Francisco”. I guess it goes to show how important weather is to the Bay area. The temperature. Chance of precipitation. Barometric pressure.
So it seems fitting to be at the PRSA 2012 International Conference in San Francisco to offer a forecast from my Social Media Barometer – an examination of some of the recent trends and pressure points happening in the social communications space.
Tags: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Professional Development and Training, prsa conferences, PRSA International Conference, Social Media
Join Ann Wylie in San Francisco on Sunday, Oct. 14, 8 a.m.–noon, for her Pre-Conference Seminar, “Writing for Social Media,” and learn how to get retweeted, with five steps for expanding your influence and reach on Twitter.
Want to tweet tweets that followers like to receive? Educational consultant Angela Maiers recommends that you use the 70-20-10 rule:
1. Share 70 percent of the time:
Link to blog postings, articles, opinions and tools. That’s what Guy Kawasaki does. Kawasaki makes himself a go-to guy with interesting, valuable tweets like these:
- “Forget the press release http://sbne.ws/r/qvP”
- “Top Twriters: 25 writers to follow on Twitter http://adjix.com/n83r”
- “Research on the cause of the gender earnings gap http://sbne.ws/r/qkG”
- “Social media’s 10 commandments http://is.gd/vmcKjd”
- “5 tips for power tweeting http://is.gd/FoA5J2”
Tweets like these have earned Kawasaki a spot on Hubspot’s Twitter Elite—tweeters who have the highest power and reach in the Twitter community.
2. Engage 20 percent.
Connect and converse. Ask questions, answer them, respond to people who mention you and generally help out. You’ll find this approach on Southwest Airlines’ Twitter feed.
We live in a hyperconnected world that moves forward into new realms every minute — like augmented virtual reality for business uses being explored on Georgia Institute of Technology’s campus in Atlanta, and that means even more consumption of news and data of all kinds, synthesized and scrubbed for your viewing. Hyperconnected is often described as a term for “people who feel they need to communicate virtually — via email, mobile phone or text — 24 hours a day.” Several recent research findings have shown that some hyperconnected individuals may even wake up during the night to check whether or not they have been contacted. Companies like Ericsson have predicted that connected devices could outnumber connected people by a ratio of six to one by 2020, and the scramble to make sense of that shows up in sociology discussions.
The multi-channel, multi-device approach to communications is accelerating for all of us, and data actually supports predictions that by 2020, the next young adult generation will be wired differently. Jack Loechner’s March 2012 Research Brief from the Center for Media Research looked at “The Impact of Hyperconnectivity,” and discovered that more than 55 percent of those surveyed believe that this statement will be true:
“In 2020, the brains of multitasking teens and young adults are wired differently from those over age 35, and overall, it yields helpful results. They do not suffer notable cognitive shortcomings as they multitask and cycle quickly through personal and work-related tasks. Rather, they are learning more and they are more adept at finding answers to deep questions, in part because they can search effectively and access collective intelligence via the Internet.”
But other experts, such as David Ellis, director of communications studies at York University, disagree. He indicated that he sees the hyperconnectivity experience making them less productive, and adds that most of them do not understand the digital tools, according to the report.
As public relations practitioners, we really do not have time to debate what is upon us. Statistics in a number of categories prove out this intensity of hyperconnections, from no “real” vacations away from phones and tablet devices, to the mushrooming of new social networks with new learning curves that start with expanding personal networks, such as Pinterest and Google’s Goggles, but will grow into even more important business toolsets as time goes on.
Tags: Communities, Corporate Communications and Public Relations, Hyperconnections Summit, professional interest sections, prsa conferences, Social Media, Techniques & Tactics, technology, Trends
As someone who travels all the time, I watch a lot of TV. As CEO of a technology public relations firm, I love all that is “fast” and “new,” but somehow I gravitate toward series that take me back in time. One of the things I love most about retro shows is when I realize that the language, clothes and culture may change, but so many things stay the same.
For example, awesome ideas are timeless. I’m a rabid “Mad Men” fan, and Peggy Olson is the kind of risk taker we love at Airfoil. In her shellacked 1960s bouffant, twin sets and cone bras, she’s come up with campaign concepts I only wish I could have thought of myself — today.
But after reading an article about what life was really like for 1960s-era “Mad Women”, I understand the show doesn’t necessarily reflect the significant number of women who were actually moving-and-shaking on Madison Avenue in the early 1960s. Without the incredible social networking resources women in business have access to today — not to mention a decidedly greater social emphasis on gender equity — this is a real testament to the brains and guts behind these mavericks. I wonder if Peggy would have stayed at Sterling for so long had she been able to put out feelers for opportunities via LinkedIn, demonstrated her industry expertise through Twitter or broadcast her creative ideas and process on a blog.
Even with the assistance of social media, Peggy’s skills would earn her those opportunities (just more rapidly). Her ad concepts work because they speak the truth, plainly but powerfully. She would have no way of knowing, but a Peggy classic — the straightforward “Take it. Break it. Share it. Love it.” for Popsicle — is the essence of a great social media discipline:
- Take your message.
- Break it down into digestible chunks.
- Share it with people who care.
- And love it.
Tags: Advertising, Branding & Brand Management, Corporate Communications and Public Relations, prsa conferences, PRSA International Conference, Relationship & Reputation Management, Social Media
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