Measurement & ROI online and on-demand training courses are included in PRSA membership.
I left Jessica, our account executive, at the office and boarded a plane for Hong Kong to attend the first ever Asia-Pacific Summit on PR Measurement. Delegates from Singapore, Greater China, India, Australia and other countries gathered on Feb. 29-March 1 to expound on the outcomes of previous measurements summits in Lisbon and Barcelona and, ultimately, advance the Business Case for Public Relations.
When I returned, Jessica was curious about what I learned. “I know that the Barcelona Principles set basic standards for PR measurement, and the Lisbon Summit produced a road map for measurement going forward,” she said. “But what happened in Hong Kong?”