For many of us, Pinterest is a form of entertainment (or obsession). But for PR pros, it can be a powerful tool to connect with our audiences.
Now I know what you’re thinking: Is anybody even using Pinterest anymore?
Pew Research Center’s Social Media Update 2014, indicated 28 percent of online U.S. adults use Pinterest, representing 22 percent of all adults in the U.S. That’s way below Facebook’s 71 percent of online adults, but slightly above Twitter’s 23 percent and Instagram’s 26 percent. Yup, you read that right. ABOVE Twitter and Instagram. That’s something for PR pros to think about when recommending platforms and social strategies.