If you don’t already know the name Shonali Burke, you should. Among her many distinctions, she was included in PRWeek’s inaugural top “40 Under 40″ list of US-based PR professionals and is considered one of 25 women that rock social media. As President & CEO of Shonali Burke Consulting, Inc. she likes to say that “she helps take business communication strategy from corporate codswallop to community cool™.” The Washington Business Journal also recently named her one of 10 CEOs to follow on Twitter. And if that’s not enough, Burke has also found the time to help develop the next generation of PR pros, holding an Adjunct Faculty position at Johns Hopkins University, where she teaches Public Relations Writing and Communication.org: Not-for-profits in the Digital Age.
Social Media's archives
via: Jeff Turner
Twitter is an open, free and seemingly endless source of information on every topic, in every language. It’s a great place for PR pros to meet, greet and Tweet with like-minded individuals, companies and influencers around the world, and an equally valuable source to gain insights. Through the years Twitter has become my open-source classroom, sounding board and travel advisory – essentially a 24/7 online networking event that’s only limited by its 140 characters at a time.
- Journalists don’t want to write about something that’s already been released. In the past, readers had few media sources for this information. Today, seconds after you post a press release on the Internet, it’s no longer new news. This story is already one click away from any one of billions of people with an Internet connection. Of course, you could send the press release out under embargo beforehand, but even that signals to journalists that you’re giving the story to a ton of competitors.
Tags: Corporate Communications and Public Relations, Media Relations, Professional Development and Training, Seminars, Social Media, Techniques & Tactics, Trends, writing
A few years ago, our team committed to fully embracing this new world of storytelling with a huge emphasis on two-way communication. We did this by relaunching our corporate website from a platform of only static content to now owning our own digital magazine, Coca-Cola Journey. This is a publishing platform where we share new stories on a daily basis about Coca-Cola as well as general topics that are important to the company including music, history, culture, sustainability and sports.
Hurricane Isaac was coming ashore. The Weather Channel and CNN dispatched their correspondent to the banks of the Mississippi River in downtown New Orleans, tethered to a $65,000 HD Camera and a half-million dollar satellite truck. Meanwhile, the anchors back in the studio conducted a series of phone interviews with Emergency Managers and Public Information Officers (PIO) in the path of the hurricane.
So why is it, with the wealth of official knowledge available during storm coverage, the news networks suddenly cut away to interview a seemingly random resident, standing in rising flood waters at his home along Lake Pontchartrain in Mandeville, Louisiana?
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