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10 Communications Lessons That You Can Learn From Harry Potter

Posted by Jeff Jackson in August 29th 2011  

The final film in the blockbuster Harry Potter series, “Harry Potter and the Deathly Hallows Part 2,” opened in U.S. theaters on July 15. I must admit some sadness as the saga drew to a close.

From the book series’ birth 14 years ago, my family and I were enchanted with the protagonist Harry, his friends and enemies, and their remarkable adventures. My kids were 12 and 10 back then, and have grown into young adulthood following the unfolding dramas at Hogwarts School of Witchcraft and Wizardry and beyond.

We shared author J.K. Rowling’s books, went to the movies, bought the DVDs and impatiently awaited the next installments in the film series. Seeing the end in sight leaves me a little melancholy, though we’re sure to re-read the books and re-watch the movies as time goes by.

As an executive communications coach, I can’t help but think about Harry Potter in terms of my work. Here are the 10 lessons that Harry has taught me

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under: Corporate Communications and Public Relations, Crisis Communications, Media Relations, Media Training, Professional Development and Training
Tags: Crisis Communications, Media Relations, media training, Professional Development & Training
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Social Media as Starting Point, Not Focal Point

Posted by Nancy Hughes in June 27th 2011  

Oh, the wondrous things we have! We can access so many new electronic tools, gadgets and mobile applications to make our media relations efforts more productive. However, can email ever replace a face-to-face conversation? Can a Facebook page convey the interplay of emotions at a live news conference? How can 140 characters explain the complexity of health care policy or do it without the cynicism that too often creeps into pithy, short bites?

In order to engage reporters, we should not give up our YouTube channels, LinkedIn accounts or Flickr photos. They all are part of the arsenal that media relations professionals use to help tell clients’ stories. However, I do think it is time to refocus ― social media is a means to the end, and not the end goal itself.

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under: Corporate Communications and Public Relations, Health Academy, Media Relations, Professional Development and Training, Relationship & Reputation Management, Social Media
Tags: health academy, healthcare communications, Media Relations, prsa health academy conference, public relations, Social Media, transparency, trust
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How Dwight Schrute Helped Me Place a Story in TIME

Posted by Michael Smart in March 10th 2011  

Here’s the short version of how to use ruthlessly brief pitches and pop culture angles to land placements such as this one on TIME’s website.

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under: Case Studies, Media Relations, Professional Development and Training
Tags: blogger relations, case studies, media pitches, media placements, Media Relations, media targeting
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How to Align Social Media With Traditional Media to Meet Your Business Objectives

Posted by Tim McMahon in March 9th 2011  

Several years ago I helped organize a symposium titled “The Golden Age of PR: How public relations is contributing to success in business.” We lined up great speakers who all made predictions to a full house. And because the skills of public relations people are perfectly suited to create a competitive advantage in the new media environment, the predictions came true. We are now entering a new Golden Age of Public Relations.

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under: Corporate Communications and Public Relations, Measurement, Research & Evaluation, Media Relations, Professional Development and Training, Seminars
Tags: Measurement, Research & Evaluation, Media Relations, Professional Development & Training, Social Media, Strategic Integrated Communications
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Strategic Communication – Ready, Aim, Fire or Fire, Fire Fire

Posted by Peter Hollister in January 4th 2011  

We all know that paying attention to the old adage, “Ready, Aim, Fire,” makes a whole lot more sense than “Fire, fire, fire.”    Yet, day-to-day, in this environment of instant message delivery, a seeming need for instant message response and, yes, instant decision making, we seem to often “fire” with little consideration for “ready” or “aim.”

And, too often, working in this “fire, fire, fire” environment is frustrating, inefficient and less than effective.

The answer to this “fire” environment is strategic thinking and strategic planning, the “ready” and “aim” that should precede “fire.”

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under: Measurement, Research & Evaluation, Media Relations, Professional Development and Training, Seminars, Strategic Planning
Tags: communications plan, strategic communications plan, strategic plan
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