Ten years into my career as a public relations practitioner, I was seeking a challenge that would renew my passion for public relations and invigorate my career. Earning the Accreditation in Public Relations was just what I was looking for and more than I bargained for!
The application process is like nervous laughter — feels exciting and scary simultaneously. Preparing for the Readiness Review is time-consuming and thought-provoking. I was reminded by a mentor that the Readiness Review is not there to deter candidates from earning their APR. It is used to evaluate whether or not a candidate is ready to move forward or if further mentoring is needed. The computer-based Examination for Accreditation in Public Relations is, well, um, yeah — it’s tough!
In fact, the whole process was overwhelming at times. But the greatest asset I brought to the party was perseverance — I never gave up! When I earned my APR credential, it was a spectacular moment in time. The experience was also personally transformative, and I was certainly not expecting to have a profound experience that I now reflect upon with great appreciation.
With all that said, Accreditation is more than the achievement, in and of itself; it’s about the process. Earning the APR is an Available and Powerful Resource.