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APR: Accredited in Public Relations's archives

Three Steps to Help You Get Accredited in Public Relations (APR)

Posted by Kevin J. Manne, APR in February 1st 2012  

Participate in PRSA’s online training session, “Getting Ready for the Readiness Review,” on Feb. 14, 2012, 3–4 p.m. EST. This public relations accreditation training sesssion is free to PRSA members.

Ever since I was a student at Buffalo State College and a professor brought in an APR to discuss the benefits of Accreditation with the class, I knew the APR was something I wanted to pursue. Many of my peers in the Buffalo Niagara Chapter of PRSA had earned Accreditation and I wanted to take my career to the next level, as they had.

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Make Time for Accreditation

Posted by Glenn Gillen, APR in January 30th 2012  

Participate in PRSA’s online training session, “Getting Ready for the Readiness Review,” on Feb. 14, 2012 3–4 p.m. EST. This public relations accreditation training sesssion is free to PRSA members.

I had never been so nervous about clicking a mouse.

After spending nearly four hours taking my computer-based Examination for Accreditation in Public Relations, I was about to learn the unofficial results and see if all the effort I had devoted to studying had paid off.

The process began nearly a year earlier when I mailed in my APR registration form. Although I’ve worked in public relations for more than 20 years, S&A Cherokee is the first company I’ve worked for that promotes the value of Accreditation and encouraged me to pursue it.

I never studied public relations in college, but was confident in my ability to learn and demonstrate my knowledge, skills and abilities (KSAs). The major obstacle for me was time.

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Why APR?

Posted by Amy Everett, APR in January 25th 2012  

Participate in PRSA’s online training session, “Getting Ready for the Readiness Review,” on Feb. 14, 2012, 3–4 p.m. EST.  This public relations accreditation training sesssion is free to PRSA members.

The process to achieve Accreditation in Public Relations (APR) is an important experience for anyone practicing in the public relations field. From filling out the application, to participating in the Readiness Review, to taking the computer-based Examination for Accreditation in Public Relations, each step brings new challenges and learning experiences for even seasoned public relations professionals.

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A New Look for the New Year: The PRSA Events Calendar

Posted by Judy Voss in January 10th 2012  

A new key Public Relations Society of America (PRSA) membership benefit grants members free access to the 50 live and on-demand online public relations training webinars that are planned for this year, and now, there is a more user-friendly way for you to find them.

PRSA Calendar of Events

We have been working behind the scenes on the PRSA Calendar of Events to make virtual programming and in-person training easier and faster for you to locate. You can browse training sessions by date, or fine-tune your search by selecting a category to find a session by category.

PRSA Calendar of Events By Date

Click Narrow By Category to see the categories available.

Narrowing the Calendar of Events by Category

To access the free live and on-demand online training webinars or pay the member rate for in-person training seminars, first log in to your MyPRSA account and then complete the registration.

Expanded program categories, which are defined on each category page, now include:

  • Accreditation Preparation & Maintenance
  • Communication Strategy
  • Crisis & Reputation
  • Leadership & Management
  • Measurement & ROI
  • Media Relations
  • Social Media
  • Techniques & Tactics
  • Writing
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Perk for 2012: Access to Free Online Public Relations Training for PRSA Members

Posted by Natalia A. Flores, APR in January 10th 2012  

As is customary at the start of a new year, many communications professionals are seeking ways to stay current with the latest trends for the upcoming year and yearning for professional development opportunities to further their skill set. I am no exception. But the task can be a bit daunting, stressful and, let’s be honest, usually comes with a price tag.

So for 2012, in addition to the plethora of professional development that cost moola (and are well worth it), like luncheons, workshops, conferences, etc., I’m excited about public relations training that is now FREE.

PRSA members now have access to more than 50 free live and on-demand online training webinars ($200 value each). No need to rush to a workshop. No need to request additional professional development funding in my budget. No need to pick one topic over another.

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