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Perk for 2012: Access to Free Online Public Relations Training for PRSA Members

Posted by Natalia A. Flores, APR in January 10th 2012  

As is customary at the start of a new year, many communications professionals are seeking ways to stay current with the latest trends for the upcoming year and yearning for professional development opportunities to further their skill set. I am no exception. But the task can be a bit daunting, stressful and, let’s be honest, usually comes with a price tag.

So for 2012, in addition to the plethora of professional development that cost moola (and are well worth it), like luncheons, workshops, conferences, etc., I’m excited about public relations training that is now FREE.

PRSA members now have access to more than 50 free live and on-demand online training webinars ($200 value each). No need to rush to a workshop. No need to request additional professional development funding in my budget. No need to pick one topic over another.

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under: APR: Accredited in Public Relations, Corporate Communications and Public Relations, Management & Leadership, Measurement, Research & Evaluation, Professional Development and Training, PRSA Membership Benefits, Relationship & Reputation Management, Seminars, Social Media, Teleseminars
Tags: APR: Accredited in Public Relations, Corporate Communications and Public Relations, Management & Leadership, measurement, Professional Development and Training, PRSA Membership Benefits, Relationship & Reputation Management, Research & Evaluation, Seminars, Social Media, Teleseminars
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Don’t Be Like Cleveland – How to Succeed Even When Your Star Leaves

Posted by Don Jones in October 17th 2011  

Join Don Jones for his workshop, “When a Star Leaves: How to Sustain Social Media Efforts Over the Long Term,” Tuesday, October 18, 2011 2:15 p.m. – 3:30 p.m. at the PRSA 2011 International Conference, Oct. 15–18 in Orlando, Fla.!

We all know the story – local high school star LeBron James joins the hometown Cleveland Cavaliers, becomes a star, leads his team to the playoffs for five straight seasons and then “takes his talents to South Beach.” Without their superstar, the Cavs finish the next season with one of the worst records in the league, something my home state of Ohio was very unhappy about!

What if your social media “star” left your organization? Would you turn into Cleveland?

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Public Affairs, Government Relations & Military Communications, Seminars, Social Media
Tags: government relations, Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public affairs, Social Media
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Who Needs to Learn More About Conflict?

Posted by Mary Jane Saras in October 17th 2011  

Do you know what pushes your buttons? Have you been ignited to the point of annoyance, frustration or anger? Do you know what to do about these situations?

“Conflict Resolution Simplified,” Tuesday, October 18, 2011 2:15 p.m. – 3:30 p.m. at the PRSA 2011 International Conference, will address a five-step model to explore what pushes your buttons, and why.

Here’s a little snippet of information to give you background on how prominent this problem is in the workplace.

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Management & Leadership, Professional Development and Training, PRSA Conferences, PRSA International Conference, Seminars
Tags: Management & Leadership, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, Seminars
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Bringing SEXY Back to Offline Word of Mouth

Posted by Geno Church in October 15th 2011  

Join Geno Church for his workshop, Bringing Sexy Back to Offline Marketing, on Sunday, October 16, 2011 3:00 p.m. – 4:15 p.m. at the PRSA 2011 International Conference, Oct. 15–18 in Orlando, Fla.!

During my session, I’ll help you refocus your public relations efforts and evaluate the power of offline word of mouth for your brand.

With all the social media buzz floating around the public relations industry, let’s look at a few statistics:

  • 90% of word of mouth happens offline (face-to- face or voice-to-voice) – Keller Faye Group
  • 10% of word of mouth happens online (social media, email, texting) – Keller Faye Group
  • 93% of retail sales happens offline – Forrester Research report

So why all this focus and attention on online word of mouth? It’s because offline Word of Mouth is very difficult to do. It’s because marketers treat word of mouth as an output (sustaining the conversation) and not as an input (starting the conversation).

It’s time to talk about The 5th P… PEOPLE

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Marketing & Marketing Communications, Professional Development and Training, PRSA Conferences, PRSA International Conference, Relationship & Reputation Management, Seminars, Social Media, Word of Mouth
Tags: Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public relations, Seminars, social media & emerging trends, word-of-mouth
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How Not to Fail at SEO and Social Media Optimization

Posted by Lee Odden in October 14th 2011  

Join Lee Odden for his workshop, Advance Your SEO Skills with Social Media Optimization, on Monday, October 17 from 11:30 a.m. – 12:45 p.m. at the PRSA 2011 International Conference, Oct. 15–18 in Orlando, Fla.!

Lee OddenThe demand for smart Social Media and SEO information from Public Relations departments and agencies has increased significantly this year.  Many PR groups are investing significantly in SEO and Social Media strategy, road mapping and training for their teams. In our work as a resource for these organizations, one of the most useful insights we provide is guidance on what to avoid when it comes to incorporating SEO and SMO (social media optimization) into PR content strategies.

No one likes to #fail, so as PR pros ramp up their SEO and Social Media Optimization efforts, here are seven things to avoid:

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Seminars, Social Media
Tags: Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public relations, search engine optimization, Seminars, SEO, social media & emerging trends
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