Join Geno Church for his workshop, Bringing Sexy Back to Offline Marketing, on Sunday, October 16, 2011 3:00 p.m. – 4:15 p.m. at the PRSA 2011 International Conference, Oct. 15–18 in Orlando, Fla.!
During my session, I’ll help you refocus your public relations efforts and evaluate the power of offline word of mouth for your brand.
With all the social media buzz floating around the public relations industry, let’s look at a few statistics:
- 90% of word of mouth happens offline (face-to- face or voice-to-voice) – Keller Faye Group
- 10% of word of mouth happens online (social media, email, texting) – Keller Faye Group
- 93% of retail sales happens offline – Forrester Research report
So why all this focus and attention on online word of mouth? It’s because offline Word of Mouth is very difficult to do. It’s because marketers treat word of mouth as an output (sustaining the conversation) and not as an input (starting the conversation).
It’s time to talk about The 5th P… PEOPLE