Seminars's archives

Can You Read Me Now? How to Make Your Copy More Accessible

Posted by Ann Wylie in August 22nd 2011

Making your messages easy to read is the No. 1 way to increase readership.

According to “Impact,” a 1999 study by the Readership Institute, when your copy is more “relaxing to read” — when it helps people “to find what I’m looking for” — readers will:

Spend more time reading it
Read it more completely
Read it more often

One of the fastest ways to make your message easy to read is to run readability formulas on your copy.

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Seminars, Techniques & Tactics, Writing
Tags: Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, Seminars, techniques and tactics, writing

Work With — Not Against — Your Brain: Use the Creative Process to Write Better, Easier and Faster

Posted by Ann Wylie in April 15th 2011

“The hard part is getting to the top of page one.”
— Tom Stoppard, Academy Award- and Tony Award-winning playwright

Many obstacles to good writing — writer’s block, procrastination, formulaic thinking — actually stem from a bad writing process. Understand more about how your brain tackles a creative job, and you might come up with a better approach to writing.

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under: Corporate Communications and Public Relations, Professional Development and Training, Seminars, Techniques & Tactics, Writing
Tags: Professional Development & Training, techniques and tactics, writing

How to Align Social Media With Traditional Media to Meet Your Business Objectives

Posted by Tim McMahon in March 9th 2011

Several years ago I helped organize a symposium titled “The Golden Age of PR: How public relations is contributing to success in business.” We lined up great speakers who all made predictions to a full house. And because the skills of public relations people are perfectly suited to create a competitive advantage in the new media environment, the predictions came true. We are now entering a new Golden Age of Public Relations.

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under: Corporate Communications and Public Relations, Measurement, Research & Evaluation, Media Relations, Professional Development and Training, Seminars
Tags: Measurement, Research & Evaluation, Media Relations, Professional Development & Training, Social Media, Strategic Integrated Communications

Strategic Communication – Ready, Aim, Fire or Fire, Fire Fire

Posted by Peter Hollister in January 4th 2011

We all know that paying attention to the old adage, “Ready, Aim, Fire,” makes a whole lot more sense than “Fire, fire, fire.” Yet, day-to-day, in this environment of instant message delivery, a seeming need for instant message response and, yes, instant decision making, we seem to often “fire” with little consideration for “ready” or “aim.”

And, too often, working in this “fire, fire, fire” environment is frustrating, inefficient and less than effective.

The answer to this “fire” environment is strategic thinking and strategic planning, the “ready” and “aim” that should precede “fire.”

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under: Measurement, Research & Evaluation, Media Relations, Professional Development and Training, Seminars, Strategic Planning
Tags: communications plan, strategic communications plan, strategic plan

The Game Has Changed

Posted by Stacie Bright in March 26th 2010

Social media and how you use it seems to be the hot topic on everyone’s mind nowadays. The explosion of social media has added an entirely new dimension to the field of public relations. As consumers follow their favorite brands on Twitter, become “fans” on Facebook, and read a CEO’s personal blog to gain insider info, it is clear that they are increasingly seeking alternative paths to connect with their favorite brands. I am proud to work at an organization that recognizes the importance of social media and has been at the forefront of integrating it into programs.

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under: Corporate Communications and Public Relations, Digital Impact Conference, Professional Development and Training, Seminars, Social Media
Tags: brand loyalty, brand+ambassador, digital+impact, public+relations

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Seminars's archives

Can You Read Me Now? How to Make Your Copy More Accessible

Work With — Not Against — Your Brain: Use the Creative Process to Write Better, Easier and Faster

How to Align Social Media With Traditional Media to Meet Your Business Objectives

Strategic Communication – Ready, Aim, Fire or Fire, Fire Fire

The Game Has Changed

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