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How Charles Ramsey, The NFL Draft And A Presidential Election Can Help You Land Your Next Big Media Hit

Posted by Michael Smart in May 8th 2013

Tying your company into what’s already on the media agenda is a great way to boost the newsworthiness of your pitch angles.

McDonald’s struck an excellent balance this week when reacting to the benevolent neighbor who rescued the three abducted Cleveland women. Charles Ramsey mentioned McDonald’s in both his now-famous initial TV interview and his 911 call, which also went viral. He was the top trending topic on Twitter for almost a full day. Many in the Twitterverse hailed him as a hero and called on McDonald’s to figuratively shower him with Big Macs.

But the company showed appropriate restraint in its eventual tweet. First, they expressed support and sensitivity to the victims. Then, a subtle hint that they would “be in touch” with Ramsey. McDonald’s reps didn’t return calls asking for further comment — another wise move to avoid being perceived as exploiting the sensitive situation.

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under: Corporate Communications and Public Relations, Media Relations, Professional Development and Training, Seminars
Tags: Corporate Communications and Public Relations, Media Relations, Professional Development and Training, Seminars

Social Media & Technology When “It” Hits the Fan

Posted by Gerard Braud in February 8th 2013

Super Storm Sandy helped to bring greater awareness to the struggles that communicators and leaders face during crises — and to the need for equally super crisis communications preparation and training.

Imagine having an arsenal of communications technology at your disposal, yet having no electricity to use it. For people who try to build too much of their communications strategy around a single means of communication, such as social media, the old adage, “don’t put all your eggs in one basket,” has never been truer.

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under: Crisis Communications, Seminars, Social Media
Tags: Crisis Communications, Social Media, Super Storm Sandy

The Integration of Public Relations: Can’t We All Just Get Along

Posted by Jennifer Patricia Brown in October 16th 2012

Join the discussion about how marketing and public relations are merging during their session “The Integration of Public Relations: Can’t We All Just Get Along?” on Tuesday, Oct. 16, from 12:30–1:45 p.m. PDT, during the PRSA 2012 International Conference in San Francisco. You’ll hear from:

Jennifer Brown, Senior Marketing Manager, Social, HSN
Gina Luttrell, Ph.D., Assistant Professor, Eastern Michigan University
Ryan Schram, Chief Marketing Officer, IZEA

The introduction of social has created a watershed moment for PR practitioners who must now be intimate partners with their marketing counterparts.

According to Gina Luttrell, Ph.D., assistant professor at Eastern Michigan University, social has changed how disciplines throughout a company work together. “Social media is like water that’s seeping into every area nook of an organization — public relations, marketing, customer service, sales, legal and human resources. There is no part of a business that is untouched.”

Gone are the days when we can sit in silos and hope the other department goes away — or fight them for a piece of the budget. Successful organizations rely on significant cross-functional teamwork, if not full integration.

Such is the case with public relations, where executives want to see a more holistic approach to branding — both internally and externally. A year ago, Marylee Sachs noted for the Institute of Public Relations, “For CCOs and in-house departments, there is a movement towards CMOs owning public relations.”

The question is not if, but when will these functions merge? Savvy professionals can get ahead of the curve by embracing basic change leadership behaviors:

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