More stories from the 2012 PRSA International Conference in San Francisco.
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Tags: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, PR Serving America, Professional Development and Training, prsa conferences, PRSA International Conference, PRSSA, Seminars, Social Responsibility & Cause Marketing, Techniques & Tactics, Trends
Not attending the 2012 PRSA International Conference in San Francisco this week? Here’s a taste of what you’re missing!
Tags: Corporate Communications and Public Relations, measurement, Multicultural Communications, Professional Development and Training, prsa conferences, PRSA International Conference, Research & Evaluation, Seminars, Social Media, Techniques & Tactics, Trends, under: 2012 International Conference: The Future Starts Now
I’m so looking forward to presenting “Media Training: How to Deliver Compelling Messages” on Monday, Oct. 15 from 11:45 a.m.–1 p.m. At last year’s Conference, this session attracted a standing-room only crowd that generated stimulating questions and dynamic interactions. I hope you’ll plan to attend this year’s workshop and join the fast-paced, engaging program designed to guide you through spokesperson preparation, message development, delivery and control techniques, and personal presence.
Spokespersons—and PR practitioners who provide behind-the-scene counsel and support—know successful communications skills are honed by media training and practice. The most effective are strategic and follow a simple five-step process to drive message development and interview preparation.
Tags: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Interviews, media training, prsa conferences, PRSA International Conference, Techniques & Tactics
Join Ann Wylie in San Francisco on Sunday, Oct. 14, 8 a.m.–noon, for her Pre-Conference Seminar, “Writing for Social Media,” and learn how to get retweeted, with five steps for expanding your influence and reach on Twitter.
Want to tweet tweets that followers like to receive? Educational consultant Angela Maiers recommends that you use the 70-20-10 rule:
1. Share 70 percent of the time:
Link to blog postings, articles, opinions and tools. That’s what Guy Kawasaki does. Kawasaki makes himself a go-to guy with interesting, valuable tweets like these:
- “Forget the press release http://sbne.ws/r/qvP”
- “Top Twriters: 25 writers to follow on Twitter http://adjix.com/n83r”
- “Research on the cause of the gender earnings gap http://sbne.ws/r/qkG”
- “Social media’s 10 commandments http://is.gd/vmcKjd”
- “5 tips for power tweeting http://is.gd/FoA5J2”
Tweets like these have earned Kawasaki a spot on Hubspot’s Twitter Elite—tweeters who have the highest power and reach in the Twitter community.
2. Engage 20 percent.
Connect and converse. Ask questions, answer them, respond to people who mention you and generally help out. You’ll find this approach on Southwest Airlines’ Twitter feed.
Increase the value of your work to clients or your organization with measurement principles from the PRSA/AMEC Measurement Symposium , a special Sunday event on Oct. 14, from 8:30 a.m.–6 p.m., during the PRSA International Conference. Examine the Barcelona Principles with measurement experts from Starbucks, FedEx, Philips North America, Ketchum, Weber Shandwick, Waggener Edstrom Worldwide and more.
Save $50 on Symposium registration with code LD12 through Friday, Sept. 7.
The PRSA/AMEC Measurement Symposium, held on Oct. 14, is a one-day event to give PR practitioners a complete course on measurement and evaluation, as well as the tools they need to succeed.
Participation can be part of overall Conference registration, or you can purchase it separately.
As part of your registration for the stand-alone event, you also have the opportunity to attend the plenary Conference session that day featuring an array of speakers, as well as the opening party that night, which is a great networking opportunity.
Here are some details
Tags: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, measurement, prsa conferences, PRSA International Conference, Research & Evaluation, Techniques & Tactics
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