Industry conferences put more miles on a public relations person than any other professional activity. Road warriors all have hard-earned tips and tools they employ to smoothly navigate these valuable experiences. Here are three I use and recommend PRSA 2012 International Conference attendees check out. Bonus Tool: If you don’t have the PRSAICon 2012 app, be sure to download that here.
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Tags: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, prsa conferences, PRSA International Conference, Techniques & Tactics, tools
More stories from the 2012 PRSA International Conference in San Francisco.
Tags: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, PR Serving America, Professional Development and Training, prsa conferences, PRSA International Conference, PRSSA, Seminars, Social Responsibility & Cause Marketing, Techniques & Tactics, Trends
Not attending the 2012 PRSA International Conference in San Francisco this week? Here’s a taste of what you’re missing!
Tags: Corporate Communications and Public Relations, measurement, Multicultural Communications, Professional Development and Training, prsa conferences, PRSA International Conference, Research & Evaluation, Seminars, Social Media, Techniques & Tactics, Trends, under: 2012 International Conference: The Future Starts Now
I’m so looking forward to presenting “Media Training: How to Deliver Compelling Messages” on Monday, Oct. 15 from 11:45 a.m.–1 p.m. At last year’s Conference, this session attracted a standing-room only crowd that generated stimulating questions and dynamic interactions. I hope you’ll plan to attend this year’s workshop and join the fast-paced, engaging program designed to guide you through spokesperson preparation, message development, delivery and control techniques, and personal presence.
Spokespersons—and PR practitioners who provide behind-the-scene counsel and support—know successful communications skills are honed by media training and practice. The most effective are strategic and follow a simple five-step process to drive message development and interview preparation.
Tags: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Interviews, media training, prsa conferences, PRSA International Conference, Techniques & Tactics
Join Ann Wylie in San Francisco on Sunday, Oct. 14, 8 a.m.–noon, for her Pre-Conference Seminar, “Writing for Social Media,” and learn how to get retweeted, with five steps for expanding your influence and reach on Twitter.
Want to tweet tweets that followers like to receive? Educational consultant Angela Maiers recommends that you use the 70-20-10 rule:
1. Share 70 percent of the time:
Link to blog postings, articles, opinions and tools. That’s what Guy Kawasaki does. Kawasaki makes himself a go-to guy with interesting, valuable tweets like these:
- “Forget the press release http://sbne.ws/r/qvP”
- “Top Twriters: 25 writers to follow on Twitter http://adjix.com/n83r”
- “Research on the cause of the gender earnings gap http://sbne.ws/r/qkG”
- “Social media’s 10 commandments http://is.gd/vmcKjd”
- “5 tips for power tweeting http://is.gd/FoA5J2”
Tweets like these have earned Kawasaki a spot on Hubspot’s Twitter Elite—tweeters who have the highest power and reach in the Twitter community.
2. Engage 20 percent.
Connect and converse. Ask questions, answer them, respond to people who mention you and generally help out. You’ll find this approach on Southwest Airlines’ Twitter feed.
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