- Journalists don’t want to write about something that’s already been released. In the past, readers had few media sources for this information. Today, seconds after you post a press release on the Internet, it’s no longer new news. This story is already one click away from any one of billions of people with an Internet connection. Of course, you could send the press release out under embargo beforehand, but even that signals to journalists that you’re giving the story to a ton of competitors.
Techniques & Tactics's archives
Tags: Corporate Communications and Public Relations, Media Relations, Professional Development and Training, Seminars, Social Media, Techniques & Tactics, Trends, writing
Self employed. The first time I wrote those two words in the space that asks for “Occupation”, I couldn’t help but smile. After 28 years of working for others, this was the first time I was able to say that I now worked for myself.
Don’t misunderstand. I wouldn’t change a thing in my career even if given the chance. I was very fortunate to be able to apply my college degree (Speech Communications, Auburn University ’81) in my chosen profession. But being able to apply that training and knowledge in a self employed manner is different – good, but different.
How often do you actually read or watch the outlets you’re targeting? (I know it takes time; shortcuts coming below).
During my “Pitching Boot Camp” in Chicago this past March, the attendees were crafting pitches with some of the initial tips I’d shared. I was helping here and there when Marc Gutman from Colorado called me over.
Marc explained that his client is a doctor who uses a pioneering stem cell therapy on knee injuries. The treatment is innovative but no longer brand-new, and Marc had no new research results to share, which pretty much nixed the targets I would have otherwise suggested — medical writers.
Tags: Corporate Communications and Public Relations, Media Relations, Professional Development and Training, Relationship & Reputation Management, Seminars, Techniques & Tactics
I’m not going to say that I never steal away a day here and there to work from home in my PJs, but my days now are filled with power suits and lots and lots of meetings.
I’ve come a long way (7 years to be exact), from those first weeks on my own as a solo PR practitioner, taking conference calls in my PJs and juggling media calls with tumble-n-play classes with my 1-year-old. But I treasure those days, as they are why I left a nice job with a great agency to strike out on my own and see what I could do with a company that bore my last name.
Work/life balance – is it a myth? It’s a concept I’ve heard all too much about, but rarely seen anyone achieve. I certainly struggle with finding this elusive balance on a daily basis.
Why is stepping away from work – be it after 5 p.m. or for a week-long vacation – so hard?
The explosion of mobile devices and the remote workforce have been both a blessing and a curse. Workers are no longer tied to the office, but that comes with a price. In 2012, a survey found that the average American’s after-hours work equals an extra day of work per week – typically due to after-hours work on mobile devices. This data means the average person is working at least six days a week, while only being paid for five.
Subscribe to the PRSA blog.
PRSA on Twitter
Powered by WordPress 3.4.1
Box-Tube Box Modulize WordPress Theme By Dezzain Studio