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Management & Leadership's archives

Strategic Messaging: Clues You Need a Common Approach

Posted by David Grossman in December 3rd 2010  

Want to elevate communications at your organization?
Think about how implementing standard operating procedures can benefit your organization. That’s one of the commonalities we see with our clients who are taking a lead globally in the communications arena.

Where to start?

A common messaging methodology that allows staff to be more efficient and deliver a better work product; at the same time, leadership knows what to expect and how the process works when we need to create messages to achieve a business outcome.
Here are some clues that you might be ready to establish a messaging methodology for your team and organization:

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under: Employee Communications, Employee Relations & Internal Communications, Management & Leadership, Professional Development and Training, Webinars
Tags: employee+communication, pr+leadership, pr+management, public
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Stoker and Rawlins Continuum of Accountability

Posted by Kaye Sweetser in October 18th 2010  

Dr. Kevin Stoker, APR of Texas Tech University and Dr. Brad Rawlins of Brigham Young University presented their work developing a continuum of accountability during the Public Relations Research Showcase Presentations round-robin session at the 2010 PRSA International Conference.

They propose 3 types of accountability, from lowest to highest:

  1. Direct Accountability
  2. Social Accountability
  3. Ideal Accountability

In direct accountability the organization and its stakeholders are accountable to one another, though it is more often looked at in terms of how well the organization serves its stakeholders. An example of direct accountability occur when the organization responds directly to a customer complaint. Today we see high levels of this occurring through technology, such as Southwest Airlines Twitter account where the airline responds to complaints tweeted by delayed or otherwise inconvenience customers.

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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Educators Academy, Ethics, Interviews, Management & Leadership, PRSA Conferences, PRSA International Conference, Relationship & Reputation Management, Social Responsibility & Cause Marketing
Tags: corporate+transparency, Ethics, research, scholar, scholarship
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More PR Students, Not Enough Faculties: Learn How to Translate Your PR Experience to the Classroom

Posted by Susan Walton in October 16th 2010  

Bringing public relations experience into the classroom is a subject that’s dear to my heart — not only because I’m a field-professional-turned-educator myself, but also because I see every day the tremendous contributions that professionals and educators can make when they work together as partners.

Practitioners and educators share responsibility for making this relationship work. As practitioners, we must understand that, while our experiences are valued and welcomed, effective PR education is about more than simply bringing a string of “war stories” into the classroom. Those experiences must be firmly anchored to good communications practice and theory. Students must be taught to think critically about these experiences, or they’ll never be able to use them to create their own effective communications plans and strategies rather than simply replicate someone else’s.

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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Educators Academy, Management & Leadership, PRSA Conferences, PRSA International Conference
Tags: pr+educators, pr+mentoring, prsa+conference, public+relations+educatior
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What’s Your Leadership Energy Level?

Posted by Robert Reed in May 12th 2010  

Forget traditional and alternative forms of power. The kind of energy you exude as an agency owner or manager can provide startling clues to the health and direction of your enterprise.

Are you out to secure long-term client relationships, or are you skimming the market for a short-term payday? Do you focus on employee retention or resign yourself to the inevitable turn over? Is your management structure strict command and control or a flatter, more open arrangement?

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under: Corporate Communications and Public Relations, Counselors Academy, Green Marketing & Sustainability, Management & Leadership, Professional Development and Training, Professional Interest Sections
Tags: public+relations
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Developing a Strategic Mindset: How to Become a Trusted, Strategic Adviser

Posted by Al Krueger in November 19th 2009  

“Developing a Strategic Mindset: How to Become a Trusted, Strategic Adviser” — The best session you may have missed because you were too focused on social media.

A recurring theme of public relations practitioners over the years has been our deep desire to get a seat at the table. You know, THE table. This c-suite destination has been much heralded and held up as our industry’s version of the Promised Land.

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Management & Leadership, Professional Development and Training, PRSA Conferences, PRSA International Conference, Strategic Planning
Tags: James+Lukaszewski, public+relations+counsel, strategic+advisement, strategic+counseling
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