Management & Leadership's archives

Getting Employees Into the Social Media Conversation

Posted by Fran Stephenson in November 11th 2009

The new global conversation gives organizations unique opportunities to share a point of view. Employees of those organizations are perfectly poised to deliver messages in fresh ways. Nearly every speaker at the PRSA International Conference in San Diego urged participants to “get in the conversation,” but Alan Scott, of Dow Jones and Co., had a slightly different message. Get your employees in the conversation.

While companies are experiencing all-time lows in trust factors, employee experts still remain high as trusted sources of information. But, urged Scott, it’s not about building another community.

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Employee Communications, Employee Relations & Internal Communications, Management & Leadership, Professional Development and Training, Professional Interest Sections, PRSA Conferences, PRSA International Conference
Tags: employee+communication, employee+relations, social+media+employee+communication

Forging Successful Consultant Teams

Posted by Joan Gladstone in October 5th 2009

If you are a solo practitioner, you may be considering teaming with other public relations professionals to better serve your clients and compete in your market. I am a true believer in the power of teaming. In 2001, I transitioned my firm from an employee-based business model to a consultant-based business model. We eventually grew into a power team of 20 talented and dedicated independent consultants.

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under: 2009 International Conference: Delivering Value, Career Corner, Corporate Communications and Public Relations, Management & Leadership, Professional Development and Training, PRSA Conferences, PRSA International Conference, Seminars
Tags: business+plan, client+management, public relations, public+relations+business+model

Rethinking Employee Communication: Whose Information Do Employees Value Most?

Posted by James Lukaszewski in July 15th 2009

Ever figure out whose information employees really apply to get their jobs done? Yes, some information comes from HR. Yes, some comes through internal communication. Yes, some comes from the boss. And some comes through professional development and training.

But what’s really interesting is the actual value of the information employees receive, from their perspective. In other words, what they will actually extract and use on the job. Here’s my metric of the value of the information employees get, by source, to help them get their work done each day.

5% CEO
6% Upper management
7% Middle management
8% District management
30% First-line supervisory management
24% TGNTM
20% IMIU

Total: 100%

The first-line supervisor has the highest impact. This is something most of us already know. Employees are most responsive, listen to, and care most about the person to whom they directly report.

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under: Corporate Communications and Public Relations, Employee Communications, Employee Relations & Internal Communications, Management & Leadership, Professional Development and Training
Tags: employee+communications, employee+management

Reducing Employee Uncertainty When Benefits Get Cut

Posted by Kelly Womer in May 15th 2009

To weather today’s economic storm, many companies are implementing cost-saving measures that impact employee benefits, including pay cuts, forced vacations, suspended 401(k) matching contributions and frozen pension plans.

These actions don’t happen in a vacuum — and neither should communications about any benefit reductions, which are part of a company’s overall business strategy and financial plan to return to profitability or greater stability. While this is difficult workplace news, it’s another opportunity for us to address employee fears and clearly explain the rationale for these changes against the bigger business picture. Consider these ideas:

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under: Career Corner, Corporate Communications and Public Relations, Employee Communications, Employee Relations & Internal Communications, Management & Leadership, Professional Development and Training
Tags: employee+communications, employee+management

Using the Economic Downturn to Turn Up Employees’ Business Literacy

Posted by Kelly Womer in May 8th 2009

Since the economic crisis erupted last fall, we’ve developed an increased awareness of all things financial — from quarterly corporate earnings to our 401(k) statements to the fluctuating stock market. But there’s also a workplace communications upside to the economic downturn.

You now have employees’ full attention to communicate the business of your business. It’s a teachable moment — an opportunity to partner with our organizations or clients to help improve the business literacy of employees. Addressing their financial anxieties can help keep employees motivated and productive during these stressful times. Consider these ideas:

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under: Career Corner, Corporate Communications and Public Relations, Employee Communications, Employee Relations & Internal Communications, Management & Leadership
Tags: employee+communications

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Management & Leadership's archives

Getting Employees Into the Social Media Conversation

Forging Successful Consultant Teams

Rethinking Employee Communication: Whose Information Do Employees Value Most?

Reducing Employee Uncertainty When Benefits Get Cut

Using the Economic Downturn to Turn Up Employees’ Business Literacy

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