If you are a solo practitioner, you may be considering teaming with other public relations professionals to better serve your clients and compete in your market. I am a true believer in the power of teaming. In 2001, I transitioned my firm from an employee-based business model to a consultant-based business model. We eventually grew into a power team of 20 talented and dedicated independent consultants.
Career Corner's archives
Tags: business+plan, client+management, public relations, public+relations+business+model
Did you hear about the daily newspaper employees who were told that their positions were being redefined, that they would have to apply for their jobs all over again and that by the time the reorganizational musical chairs stopped, 70 of them would be unemployed. Who could make this up? Staffers at The Journal News, a Westchester daily owned by Gannett, just lived through this nightmare.
This is definitely one of the harsher stories floating around. However, after we all finish shaking our heads in sympathy, there’s a question we need to ask ourselves: “If this involved us, would we be hired?”
Tags: career+development, career+planning, employment+retention, job+retenton, job+seeking+tips, layoff
The other day I met with a fellow public relations professional who was tremendously excited about starting her own firm after a long career working for nonprofit and educational organizations. I asked her when she was going to launch her firm and she said, “After I finish my business plan.” She then admitted she had been working on her business plan for nearly a year and planned to finish it in six months. Meanwhile, she had let some good business opportunities slip away.
Tags: business+plan, public relations, starting+a+business
In spite of all the gloom and doom about unemployment today, there still are good jobs out there. Only problem is, now you’re up against record numbers of competing applicants for that spot. HR teams are overwhelmed by this massive influx of candidates, and often have to wade through hundreds of resumes per job post.
Fortunately for them, this process can be automated and streamlined with an applicant tracking system. Applicant tracking systems are designed to weed out unqualified candidates and make recruiters’ lives easier, so it’s important you don’t become part of the discarded pile.
Here are a few tips to make sure your resume is one of the select few that make it to the recruiter’s pile of possible candidates.
- Key words, key words, key words. We can’t say this enough. You have to tailor your resume to each job description. Using the same key words and phrases used in a job description, and repeating them as frequently as possible in your resume (while remaining logical), will make the applicant tracking system rank you as a higher and better match for this job. Also, many ATS weigh more heavily when those key words appear at the top of your resume, because it indicates you’re currently or very recently enacting those key terms. So, key words — often and at the top.
- Keep it simple, in terms of a lot of things. Don’t include graphics, logos or pictures. Also, don’t try to get fancy with text boxes, headers or footers. While resume-parsing tools are a great resource and save hours upon hours of manual data entry, they can’t always parse text boxes, headers or footers with 100 percent accuracy. It’s best to avoid the risk and leave out these features altogether. Furthermore, almost all ATS will strip down resumes into their most basic format, text only. So don’t stress over font or color — it ultimately doesn’t matter.
If you could enhance any of your communication skills, which would it be? That’s the question a colleague recently asked me. It was an easy answer: my financial know-how. While being financially savvy may not be classified as a “communication” competency, it’s certainly important to business leaders. And what’s top of mind for management should also be our priority if we want to provide the best counsel — and have leaders seek our advice.
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