Digital Impact Conference's archives

Education and Connections: Get Ahead on the Social Web at Digital Impact

Posted by Elizabeth Albrycht in April 21st 2011

PR professionals must become more strategic in how they think about social media.

Technology is advancing at an overwhelming rate. There is always an exciting new application, tool or platform that we rush to include in our social media tactics.

Of course, six months later, we may regret wasting resources and time on an ultimately unsuccessful idea.

We have to focus on who we are trying to reach and why, using the answers to those questions to guide us through the ever-growing number of tools and platforms at our disposal.

This is a preview of Education and Connections: Get Ahead on the Social Web at Digital Impact. Read the full post

Continue reading " Education and Connections: Get Ahead on the Social Web at Digital Impact "

Comments Off

under: Corporate Communications and Public Relations, Digital Impact Conference, Professional Development and Training, PRSA Conferences, Social Media
Tags: Digital Impact Conference, Professional Development & Training, prsa conferences, social media & emerging trends

Reaching Consumers Via Women Bloggers: The Digital Impact Conference

Posted by Holly Hamann in March 2nd 2011

Brands are learning that it isn’t enough to just advertise to women online. Real influence happens when brands form relationships with women/moms and participate in the conversations that women are having with each other. And it’s no secret that the online consumers with the most influence are those actively engaged in social technologies like Facebook and Twitter, and those leveraging blogs to publish original content and build their own niche loyal readership.

Bloggers represent online influence and women represent a powerful consumer demographic. Put them together and you have the Holy Grail for brands trying to reach women and moms online. What are the most effective ways to partner with women bloggers to generate brand affinity and loyalty, and drive purchase behavior?

This is a preview of Reaching Consumers Via Women Bloggers: The Digital Impact Conference. Read the full post

Continue reading " Reaching Consumers Via Women Bloggers: The Digital Impact Conference "

Comments Off

under: Case Studies, Digital Impact Conference, Social Media
Tags: blogger+relations, brand loyalty, branding, digital+impact, digital+impact+conference, pr case study, prsa+conference, women

Call for Speakers: Digital Impact 2011

Posted by Eric Schwartzman in November 30th 2010

This is my fourth year co-chairing the PRSA Digital Impact Conference (@prsadig) with Elizabeth Albrycht for the Public Relations Society of America. This year, Kevin Sangsland joins us as a new co-chair, which is great because the conference has grown significantly over the years.

Jen McClure of the Society for New Communications Research will be involved in the speaker selection process as well, and us many of you know, she has an outstanding track record securing some of the most sought after emerging media and technology thought leaders at the New Comm Forum each year.

This is a preview of Call for Speakers: Digital Impact 2011. Read the full post

Continue reading " Call for Speakers: Digital Impact 2011 "

Comments Off

under: Corporate Communications and Public Relations, Digital Impact Conference, Professional Development and Training, PRSA Conferences, Social Media
Tags: Corporate Communications and Public Relations, Digital Impact Conference, Professional Development and Training, prsa conferences, Social Media

Creating Online Communities That Feel Like Home

Posted by Sharon Terry in May 17th 2010

Building an online community isn’t about creating a forum where your brand is “king” among its many loyal subjects. It’s about creating a comfortable online “home” where you engage in meaningful conversations with fans and followers.

Open the doors to your online community, let everyone in and simply walk away, and you’ll return to an almost unrecognizable “Wild West.” Every successful community needs a “sheriff” to keep the “bad guys” in check, while engaging its audience in innovative ways.

This is a preview of Creating Online Communities That Feel Like Home. Read the full post

Continue reading " Creating Online Communities That Feel Like Home "

Comments Off

under: Corporate Communications and Public Relations, Digital Impact Conference, Professional Development and Training, Social Media
Tags: digital+impact, PRSA, public+relations, social+media+pr

The Game Has Changed

Posted by Stacie Bright in March 26th 2010

Social media and how you use it seems to be the hot topic on everyone’s mind nowadays. The explosion of social media has added an entirely new dimension to the field of public relations. As consumers follow their favorite brands on Twitter, become “fans” on Facebook, and read a CEO’s personal blog to gain insider info, it is clear that they are increasingly seeking alternative paths to connect with their favorite brands. I am proud to work at an organization that recognizes the importance of social media and has been at the forefront of integrating it into programs.

This is a preview of The Game Has Changed. Read the full post

Continue reading " The Game Has Changed "

3 Comments

under: Corporate Communications and Public Relations, Digital Impact Conference, Professional Development and Training, Seminars, Social Media
Tags: brand loyalty, brand+ambassador, digital+impact, public+relations

Newer Entries »

« Older Entries

Digital Impact Conference's archives

Education and Connections: Get Ahead on the Social Web at Digital Impact

Reaching Consumers Via Women Bloggers: The Digital Impact Conference

Call for Speakers: Digital Impact 2011

Creating Online Communities That Feel Like Home

The Game Has Changed

Welcome

Search

Categories

Archives

Subscribe to the PRSA blog.

Guidelines & Policies

Join PRSA!

PRSA on Twitter

Switch site

Recent Entries

Recent Comments

Most Comments

	via RSS Feed or eMail
Your email is safe. Privacy Policy.