Most of us think we communicate well enough. After all, we talk to colleagues, customers, friends, prospects and so many others on a regular basis. Heck, thanks to social media, we talk to people we’ve never met! But, that doesn’t make us good communicators, and more importantly, it doesn’t mean people get what we’re saying or that we will get what we want.
Communicating in good times is tough enough, but connecting in not so good times is an even greater challenge. If you’re concerned about how the economy is affecting your business, then it’s important to think about how your communication style affects people who are as worried as you are.