Join David Rockland for his online training session, “Demonstrating the Value of the Work You Do — Part 3,” on March 20, 2012 3–4 p.m. EST. This public relations measurement training sesssion is free to PRSA members.
Jessica was back. This time she brought her boss Alana, a vice president.
“We have a problem,” Jessica began. “We’ve convinced more clients to stop using AVEs, but they keep asking what to replace them with.”
“And now we are planning for one of our largest global accounts,” added Alana. “The client wants goals with specific key performance indicators and a measurement plan. But the work we do for them covers everything from employee engagement to public affairs to CSR to brand marketing. How do we decide what the right success factors or KPIs are?”