Having recently graduated from Northeastern University, I was excited when I was asked to attend the 2011 International Conference in Orlando, Fla. I have done internships in the past and gone to a few client events, but the idea of working at a PRSA event with hundreds of PR pros is exciting. I feel lucky to have the opportunity to network with top professionals from all over the world at the opening night party and even luckier to get to hear keynoters and sessions presenters speak.
2010 International Conference: Powering PRogress's archives
Tags: communications workshops, networking, PR training, PRSA International Conference, public relations training, Social Media, trust, video
Not only was I one of the lucky 3,000 people who had the chance to attend this year’s PRSA International Conference in D.C., but I was also one of only a few who received a backstage pass to interview the speakers. From World Food Programme’s Bettina Luescher and Kodak’s former CMO Jeffery Hayzlett to POLITICO founder Jim VandeHei and Groundswell author Charlene Li, the three-day Conference didn’t disappoint. After nine sessions, five keynote speakers and four private interviews, here are the top 10 things I took away from the Conference.
This year’s PRSA 2010 International Conference was my 11th in the past 12 years. As the date approached, I found myself wondering if it was going to be worth it. Would I really learn something new? Now that the Conference is over, I can report a resounding, “Yes!”
One of the sessions I attended was led by my BurrellesLuce colleague, Johna Burke (@gojohnab). She offered so many great tidbits of social media/media relations-related information that it would be impossible to include them all in this blog post. However, there’s one point that stood out the most to me.
Successful online commerce means knowing critical new business practices which result in online success. Dawn M. Yankeelov, president and founder of Aspectx, shared these practices and so much more in her session “Customer Retention : Learn Critical Factors for Maintaining Online Commerce Success” at the PRSA 2010 International Conference. Below are the pearls of wisdom I gathered from her exceptional session.
In my session at the PRSA 2010 International Conference I talked about how we at Bailey Gardiner use the Web and social media to support our new business work. Our work started with the recognition that we really weren’t taking our own medicine — we espouse the importance of the website as a resource for decision makers to our clients but were we using it that way? Did we showcase our work creatively? Did we provide understandable case studies and results? Nope.
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