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Independent Practitioners Alliance's archives

12 Trends to Watch: 2012 Public Relations Forecast #PRin2012

Posted by Public Relations Society of America (PRSA) in January 3rd 2012  

With thoughts (and client budgets) turning to the New Year, PRSA continues our tradition of an annual PR industry forecast. This year, we feature contributions from 12 creative thinkers in public relations. We asked for insight into trends they believe will fundamentally change the PR industry in 2012.

Below is a compilation of their thoughts. Starting Jan. 3, 2012, and running for 12 consecutive business days, PRSAY will publish each trend as a full blog post.

We hope you find value in reading these predictions. Please add your own in the comments below or by using the hashtag #PRin2012. We’ll capture the best contributions and publish those in a special baker’s dozen post in late-January.

Related: Read the top-11 PR trends for 2011 in this Dec. 22, 2010, PRSay blog post..

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under: Advocacy, Branding & Brand Management, Career Corner, Corporate Communications and Public Relations, Independent Practitioners Alliance, Management & Leadership, Measurement, Research & Evaluation, Media Relations, Relationship & Reputation Management, Social Media, Trends, Word of Mouth
Tags: Branding & Brand Management, career corner, Corporate Communications and Public Relations, Management & Leadership, measurement, Media Relations, Relationship & Reputation Management, Research & Evaluation, Social Media, Trends, word-of-mouth
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Pick Your Niche Before You Launch Your Firm

Posted by Joan Gladstone in August 25th 2011  

Contemplating starting your own public relations firm or solo consulting practice? One of the first questions to ask yourself is, “What will I offer to clients?” To set a course for success, select your specialization. Here’s a quick FAQ:

1. Won’t picking a niche limit me?

Not at all. The narrower your niche, the higher the demand for your services. The day of the PR generalist is gone. The greater your expertise in a particular field, the more clients will value you and the less competition you will have. Remember, as you grow your firm, you can always add new niches.

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under: Career Corner, Corporate Communications and Public Relations, Independent Practitioners Alliance
Tags: independent+practitioners+resources, PR indies
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PRSA Conference After Hours: #SoloPR

Posted by Lynn Anne Miller in October 18th 2010  

What happens when thousands of  PRSA attendees are released from a busy day of conferencing out into the gorgeous DC evening?  They split up into scores of small interest groups, to tweet, chat, eat, drink and talk shop.

I joined about thirty PR professionals from DC and around the nation at the behest of the inimitable Kellye Crane, principal of Crane Communications, but better known to the twitterati as @KellyeCrane, the gracious hostess and savvy PR guru behind  SoloPRPro. A resource to those already running solo practices, as well as to those who dream about running away from Big Agency and Big Company Life, Kellye has helped thousands of PR practitioners through her SoloPrPro website, LinkedIn Group, FaceBook page and weekly #SoloPR chats.

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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Independent Practitioners Alliance, Professional Interest Sections, PRSA Conferences, PRSA International Conference
Tags: independent practitioners, IPA, PR indies, PRSA, SoloPR
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Full Time to Freelance: How to Thrive as the Owner of Your Own Business

Posted by Ann Wylie in March 12th 2009  

When I started my business on a Friday the 13th nearly 15 years ago, I spent the first weekend alternately thinking I’d be the most successful consultant in the history of communications — and with my head in the toilet, puking my guts out, thinking I’d never work again.

While I haven’t completely given up stressing out about business, over the years I’ve been happily surprised to make a nice income doing exciting work for lovely people, often while wearing yoga pants and hosting a cat on my desk.Here are three things I’ve done to build my business. I hope they might work for you, too:

  1. Diversify your business. Look for businesses that thrive at different points in the economic cycle. For example, during boom markets, when companies are staffing, my training business prospers. In the midst of layoffs, my writing business flourishes as organizations try to get by with fewer staff members.
  2. Drop your hourly rate. “People who charge by the hour are either poor or tired,” says one of my self-employed friends. If you’re charging by the hour, consider shifting your fee to a project basis. It’s easier on your clients, because they know what to expect and don’t feel nickled-and-dimed for every second you spend changing “whiches” to “thats.” And if you’re efficient, you may find that you earn more by the project than by the hour. About 75 percent of independents charge by the project instead of by the hour or day, according to Advertising Age.
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under: Corporate Communications and Public Relations, Independent Practitioners Alliance
Tags: freelance, starting+a+business
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