Almost four years ago, I officially embarked on my solo public relations career and created JRM Comm, a PR and marketing consultancy. I always dreamed of being my own boss, so when the opportunity did arise, I was excited and eager to take on the solo PR world. I have not regretted the move because it has also given me the opportunity to speak to small businesses, PRSSA chapters, and work with outstanding clients.
Independent Practitioners Alliance's archives
Tags: Corporate Communications and Public Relations, honesty, independent practitioners alliance, solo PR, work–life balance
With thoughts (and client budgets) turning to the New Year, PRSA continues our tradition of an annual PR industry forecast. This year, we feature contributions from 12 creative thinkers in public relations. We asked for insight into trends they believe will fundamentally change the PR industry in 2012.
Below is a compilation of their thoughts. Starting Jan. 3, 2012, and running for 12 consecutive business days, PRSAY will publish each trend as a full blog post.
We hope you find value in reading these predictions. Please add your own in the comments below or by using the hashtag #PRin2012. We’ll capture the best contributions and publish those in a special baker’s dozen post in late-January.
Tags: Branding & Brand Management, career corner, Corporate Communications and Public Relations, Management & Leadership, measurement, Media Relations, Relationship & Reputation Management, Research & Evaluation, Social Media, Trends, word-of-mouth
Contemplating starting your own public relations firm or solo consulting practice? One of the first questions to ask yourself is, “What will I offer to clients?” To set a course for success, select your specialization. Here’s a quick FAQ:
1. Won’t picking a niche limit me?
Not at all. The narrower your niche, the higher the demand for your services. The day of the PR generalist is gone. The greater your expertise in a particular field, the more clients will value you and the less competition you will have. Remember, as you grow your firm, you can always add new niches.
What happens when thousands of PRSA attendees are released from a busy day of conferencing out into the gorgeous DC evening? They split up into scores of small interest groups, to tweet, chat, eat, drink and talk shop.
I joined about thirty PR professionals from DC and around the nation at the behest of the inimitable Kellye Crane, principal of Crane Communications, but better known to the twitterati as @KellyeCrane, the gracious hostess and savvy PR guru behind SoloPRPro. A resource to those already running solo practices, as well as to those who dream about running away from Big Agency and Big Company Life, Kellye has helped thousands of PR practitioners through her SoloPrPro website, LinkedIn Group, FaceBook page and weekly #SoloPR chats.
Tags: independent practitioners, IPA, PR indies, PRSA, SoloPR
When I started my business on a Friday the 13th nearly 15 years ago, I spent the first weekend alternately thinking I’d be the most successful consultant in the history of communications — and with my head in the toilet, puking my guts out, thinking I’d never work again.
While I haven’t completely given up stressing out about business, over the years I’ve been happily surprised to make a nice income doing exciting work for lovely people, often while wearing yoga pants and hosting a cat on my desk.Here are three things I’ve done to build my business. I hope they might work for you, too:
- Diversify your business. Look for businesses that thrive at different points in the economic cycle. For example, during boom markets, when companies are staffing, my training business prospers. In the midst of layoffs, my writing business flourishes as organizations try to get by with fewer staff members.
- Drop your hourly rate. “People who charge by the hour are either poor or tired,” says one of my self-employed friends. If you’re charging by the hour, consider shifting your fee to a project basis. It’s easier on your clients, because they know what to expect and don’t feel nickled-and-dimed for every second you spend changing “whiches” to “thats.” And if you’re efficient, you may find that you earn more by the project than by the hour. About 75 percent of independents charge by the project instead of by the hour or day, according to Advertising Age.
Subscribe to the PRSA blog.
PRSA on Twitter
- The Delicate Art of Work/Life Balance
- My Journey to Accreditation: Public Relations Accreditation Month
- A New PR Boom at Demand Success
- The Process I Followed To Pass! Public Relations Accreditation Month
- Eli Lilly, Novartis, FDA, the National Health Council and Top Advocacy Groups Discuss Tectonic Shifts in Patient Communications
Powered by WordPress 3.4.1
Box-Tube Box Modulize WordPress Theme By Dezzain Studio