Editor’s Note: Sadhana Pasricha is presenting “Harnessing the Social Capital and Assuming Leadership in Bridging Organizational Silos” at the PRSA Strategic Collaboration Conference on Thursday, April 23. Register to attend the conference to learn more about Melissa’s presentation.
Public Relations leadership is urgently needed for bridging organizational silos by harnessing the power of Social Capital
Managing organizations in increasingly turbulent economic conditions is creating unprecedented leadership opportunities for public relations professionals. However, to serve as influential leaders at critical nodes in the organizational network, public relations professionals must effectively maximize their relationship and reputation management skills by generating and leveraging Social Capital, the essential currency for success.