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Top 10 SEO Tips for Public Relations Practitioners

Posted by Fran Stephenson in November 11th 2009  

Message from Lee Odden of Top Rank Online Marketing to practitioners at the PRSA 2009 International Conference: steal keywords from the marketing team and use them in your press releases, news rooms, blogs and other content properties you develop. 

While marketing has been using principles of search engine optimization, predominantly to build traffic for sales, optimizing news content is the same process, but for a different outcome. Odden’s packed presentation featured 10 ways that public relations professionals can begin optimizing content TODAY.

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Media, Technology
Tags: blog+seo, keyword+tips, public+relations+newsroom, search+engine+optimization, seo+ press+release, seo+pr
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Analog vs. Digital: Traditional Media Fights to Remain Relevant

Posted by Fran Stephenson in November 9th 2009  

The pace of change is accelerating … you’d have to live under a rock not to notice that this theme is repeatedly resonating in the sessions at the PRSA International Conference. What was interesting about this session analyzing analog versus digital media and moderated by Henry P. Feintuch, president of Feintuch Communications, and Susan Dingenthal, new media consultant for Sandusky Radio, was the varying experiences of the participants who attended.

After a discussion of the timeline of the decline of newspapers and their valiant effort to fight back with blogs and online content, Henry Feintuch categorized the print media’s response as, “they are fumbling, experimenting.”

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Professional Interest Sections, PRSA Conferences, PRSA International Conference, Technology
Tags: communications+technology, fran+stephenson, pr+tech, prsa+conference
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Searching For the Right People: Pick a People Finder

Posted by Dawn Yankeelov in October 23rd 2008  

As the economy continues to languish in the United States, the ripples can be felt globally and new business opportunities become more critical in both the generating and pitching approach, no matter where you are based. So, “Who you gonna call?” Finding data on people and various contact information can still be laborious, but there are plenty of places to look online that far exceed the old phonebook, and even others in your contact list. It may be time to turn to resources like Jigsaw, ZoomInfo, Wink, and Spock or Spoke. 

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under: 2008 International Conference: The Point of Connection, Corporate Communications and Public Relations, Professional Development and Training, Professional Interest Sections, PRSA Conferences, PRSA International Conference, Seminars, Social Media, Techniques & Tactics, Technology
Tags: web+research
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Deep Resources for Deep Thoughts

Posted by David Schmidt Schmidt in October 22nd 2008  

Twitter is undoubtedly great for quick updates, for people running political campaigns, for instance (with tweets flying around with hyper or even manic frequency). However, when it comes to deeply understanding an issue, a technology, or an entire industry, you can’t beat having content-rich resources that have been shaped by thoughtful writers and readers … resources that are well-organized and helpfully displayed using Web tools.

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under: 2008 International Conference: The Point of Connection, Corporate Communications and Public Relations, Professional Development and Training, Professional Interest Sections, PRSA Conferences, PRSA International Conference, Seminars, Social Media, Techniques & Tactics, Technology
Tags: web+research
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Study Suggests Corporate Podcasting is a Growth Opportunity for Communicators

Posted by Eric Schwartzman in September 8th 2008  

While most public relations practitioners appear to be infatuated with the blogosphere, corporate podcasting could be lower hanging fruit.

According to a wave.3 [PDF], a global study by Universal McCann, the number of podcast listeners in the United States more than doubled in the last year and a half. During the same period in the United States, blog readership declined 2 percent and membership to social networks grew 3 percent.

That doesn’t mean blogging and social networking aren’t important, but it does mean the blogosphere and social networks have become crowded, busy and saturated. It also means blogs and social networks are among the most competitive new media communications channels to engage constituents through.

Podcasting, on the other hand, represents a far less competitive new media channel. Public relations podcasting initiatives can whisper in the ears of an influential, outspoken audience of brand ambassadors, compelling listeners to serve as word-of-mouth agents, repeating what they hear to their friends and family, and unfortunate as it may be, the source from which information comes is often seen as more important than the information itself.

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under: 2008 International Conference: The Point of Connection, Case Studies, Corporate Communications and Public Relations, Marketing & Marketing Communications, Podcast, Professional Development and Training, PRSA Conferences, PRSA International Conference, Seminars, Social Media, Technology, Teleseminars
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