Technology's archives

Igniting PR with Video: Tools, Methodology & Measurement

Posted by Doug Simon in August 21st 2008

Doug Simon, president & CEO, D S Simon Productions, authors one of the industry’s leading video blogs at D S Simon Vlog Views. The award-winning firm specializes in social media video communications creating and distributing video to web influencers and virally. D S Simon productions also offers traditional services including satellite and radio media tours, B-roll, corporate video, webisodes and event production. Clients include: The American College of Physicians, Parade Magazine, Macy’s and The Wall Street Journal. Simon is a Director-Delegate of the Public Relations Society of America’s (PRSA) New York Chapter and was a three-time Past-President of the Publicity Club of New York. He began his broadcast career at NBC Sports where he served as Talent Assistant to Bob Costas.

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under: Corporate Communications and Public Relations, Podcast, Professional Interest Sections, Seminars, Social Media, Technology, Video

Roll Up Your Sleeves and Create Content!

Posted by George Wright in August 5th 2008

The world needs more content! Well-written, insightful articles have never had a problem getting picked up and published.

When someone goes through the work of creating killer content, companies will line up to purchase advertising space to be associated with it. The logic is simple. Consumers love good content and are willing to invest their time to consume it — and advertisers are certainly aware and are willint to invest in an attempt to get some of that precious consumer attention.

Under the traditional media model, the networks, newspapers and media outlets would purchase or create content and the advertisers would pay to associate their messaging with it. Because distribution was controlled by a small number of entities, you had to pay to get your message out.

But everything is changing….

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under: Corporate Communications and Public Relations, Professional Development and Training, Professional Interest Sections, Seminars, Social Media, Technology

Technology's archives

Igniting PR with Video: Tools, Methodology & Measurement

Roll Up Your Sleeves and Create Content!

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