Editor’s Note: Lisa Buyer and Kay Tappan are presenting Cover Your Visual Assets: How to Create Magnetic Visuals With Canva at the PRSA 2015 International Conference on Tuesday, Nov. 10, 12:30–1:30 p.m. The following is a guest post previewing their session.*
The results are in. When it comes to effective public relations tactics, visuals rule the day. Photographs and graphics, when deployed strategically, can successfully tell your organization’s story in a captivating and succinct way.
Visuals: The Why