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New Professionals's archives

Status Update: Millennial Staffers Can Update Your Social Media Plans

Posted by Ben Garrett in September 17th 2009  

Recent college graduates and interns may be consigned to carrying lattes and other administrative tasks, but there’s a real opportunity to advance your organization’s value proposition by building on their social media skills.

Millenials grew up in the glow of the computer screen, and have spent a significant portion of their lives socializing on Facebook, Twitter and other new media sites. Senior professionals who (ahem) remember mimeographs and Betamax are probably less savvy in the social media space.

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under: Corporate Communications and Public Relations, New Professionals, Professional Interest Sections, Social Media
Tags: new media communications, pr+social+media, public relations networking
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Bridging the Generational Gap

Posted by Mary Deming Barber in October 6th 2008  

Offices are funny places. On the one hand, you have executives and professionals who have been with the organization for decades. They know and understand every facet of the company. They’ve been involved in so many challenges and led so many programs it’s amazing. Some travel internationally, representing the company at huge conferences and trade shows. Some speak effortlessly before thousands at meetings. Many don’t know the difference between a blog and a wiki — or even that there is such a thing as Twitter.

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under: 2008 International Conference: The Point of Connection, Corporate Communications and Public Relations, Management & Leadership, New Professionals, Professional Interest Sections, PRSA Conferences, PRSA International Conference, Seminars
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Agency v. In-house

Posted by Greg Block in September 22nd 2008  

I get asked by young professionals all the time, “What’s better, in-house or agency public relations?” The answer is both. There are pluses and minuses to every situation. And I’ve been fortunate throughout my career to be on both sides of the discussion. I like to focus on the pluses.

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under: Corporate Communications and Public Relations, Counselors Academy, Management & Leadership, New Professionals, Professional Development and Training, Professional Interest Sections, Teleseminars
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