ComPRehension

Professional development and training blog of the Public Relations Society of America (PRSA)
June 3, 2008

Social Media for All


In a recent blog, Ben Garrett wrote about the popularity of the social media presentations at the April Health Care Academy Conference held in Chicago. We just can’t get enough information about social media because public relations people recognize the potential for using it in strategic communications. But many of us did not grow up digital, and so we can be intimidated.

The PRSA Health Academy is offering others the opportunity to learn how to create engagement campaigns with Facebook, MySpace, YouTube and SecondLife, from two dynamic presenters at an upcoming teleseminar on June 11.

Ben Garrett, executive producer at On the Scene Productions, is an award-winning health producer with more than 28 years of experience in broadcast public relations, and an innovator in health care communications. He is joined by Dmitriy Kruglyak, CEO of Starfish Apps and Trusted.MD, a social network for health care consumers, professionals and organizations. Ben and Dmitriy will tell us how to harness rich media and use social distribution to make our campaigns more effective.

There is no question that massive social media sites are transforming the way people communicate. Social media presents opportunities to forge a closer bond with constituencies via two-way engagement campaigns. Ben and Dmitriy will show us how to reach massive online audiences using online video, virtual worlds and social network applications to extend your brand.

The best part, though, is that you don’t have to be a whiz kid to be comfortable with this teleseminar. Ben and Dmitriy will cover the basics of social media, show cutting-edge digital strategies, provide actual case studies and practical implementation. They understand the investment in staff time and technology needed to make social media work.

By Deborah Saline, APR, Fellow PRSA, VP, COO, PRWorks, Inc. is a senior level public relations–marketing executive. She has more than 30 years of leadership experience building highly effective programs for major corporate, educational and health care organizations. An accomplished communications expert, her vision and delivery of performance outcomes have controlled crisis situations, driven brand awareness, built consumer and media respect and resulted in measurable outcomes

Join Saline, along with Ben Garrett and Dmitriy Kruglak, for the teleseminar Harnessing Rich Media and Social Distribution on Wednesday, June 11 at 3 p.m. EDT!

Interested in learning more about social media? Come to PRSA’s Digital Impact Conference June 9-10 in New York, NY!

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