ComPRehension

Professional development and training blog of the Public Relations Society of America (PRSA)
October 24, 2008

On the Record…Online with Emmanuel Tchividjian


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Emmanuel TchividjianEthics officer at Ruder Finn, Emmanuel Tchividjian goes On the Record…Online with Eric Schwartzman, in a preview of his session on “ethical dilemmas” at the PRSA International Conference: The Point of Connection,  October 25–28 in Detroit, MI.

Emmanuel Tchividjian has served as the ethics officer at Ruder Finn for a number of years and is also in charge of the new Ruder Finn Ethic Consulting practice.

Show Notes:
3:37 – Tchividjian on what he plans to discuss at the upcoming PRSA International Conference. 

4:30 – Tchividjian describes his role at Ruder Finn. 

5:33 – Tchividjian on the common ethical issues he deals with.

6:05 – Tchividjian gives an example of an ethical issue that he has to make with a client.

8:29 – Tchividjian describes how he battles the perception of PR when dealing with major corporations.

13:25 – Tchividjian on social media policies for employees in large corporations.

17:00 – Tchividjian gives a recommendation to Henry Paulson on the ethics of the current economic crisis.

17:30 – Tchividjian gives an ethical solution to remedy the errors made during the economic crisis.

18:38 – Tchividjian on who should be compensated for the economic crisis.

20:12 – Tchividjian on whether tax payers are owed something for the bailout.

21:17 – Tchividjian on the biggest ethical lapse in judgment he’s ever made.

23:07 – End

By Eric Schwartzman, founder and chairman of online PR services provider iPressroom, managing director of Los Angeles PR firm Schwartzman & Associates and executive producer of the PRSA award-winning PR Podcast “On the Record…Online,” has nearly 20 years of experience as a marketer and a public relations practitioner and specializes in helping clients integrate all aspects of Web-based communications into mainstream PR, corporate communications and marketing campaigns.

For coverage on the PRSA 2008 International Conference: The Point of Connection, visit
www.prsa.org/conf2008.

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