ComPRehension

Professional development and training blog of the Public Relations Society of America (PRSA)
November 13, 2008

Financial Communicators Everywhere Are All Asking the Same Question: What’s Next?


In my 30 years of counseling publicly traded companies on how to tell their investment stories, I have never seen a more challenging and difficult environment in which to do so. The U.S. credit crisis, collapse and consolidation of long-standing banking firms, and turmoil in the global monetary markets are events that have taken center stage, requiring communications professionals to develop strategies and messages that will cut through the noise and fear in the financial markets to reach the eyes and ears of their constituents. I’m not only talking about members of the investment community, but also employees, customers and vendors, who all need to be reassured that your company will weather this storm.

On December 4, 2008, please join me in New York City to discuss the communications and investor relations strategies that some of my clients and other companies have been implementing, at PRSA’s seminar “What’s Next: Meeting the Financial Communications Challenges of the Credit Crisis.” I look forward to seeing you there!

By Donna N. Stein, APR, Fellow PRSA, managing partner, Donna Stein & Partners, a corporate communications and investor relations consultancy she founded 4 ½ years ago. Ms. Stein has over 30 years of public relations management experience encompassing both corporate and agency environments, working predominantly with publicly traded, multinational organizations across a wide range of industries. Currently, her clients include both privately held and publicly traded companies, requiring communications consulting and programming to address a variety of internal and external audiences. She has served for many years as a Newhouse mentor, was an active member of the S.I. Newhouse School of Public Communications at Syracuse University’s Public Relations Council and since the fall of 2004 has been an adjunct professor in the public relations department teaching public relations writing, public relations management and financial communications courses.

Join Stein for her presentation at PRSA’s Financial Communication Section’s one-day seminar What’s Next: Meeting the Financial Communications Challenges of the Credit Crisis on Thursday, December 4, 2008, in New York, NY!

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